BT 2015 Annual Report Download - page 66

64 BT Group plc
Annual Report 2015
BT Consumer
e are the larest provider of consuer fied-voice and
broadband services in the UK. e are focused on top and
bottom-line rowth throuh sellin broadband  sports
channels and obile services to our custoers.
e suppl -branded services directl to UK hoes. e also sell devices
lie telephones bab onitors and set-top boes throuh third-part
hih street retailers. oercial preises such as pubs and hotels
canbu  port and  i-fi fro us too.
e also sell services throuh our lusnet brand. his helps us row
our aret share across the UK b addressin ore price-conscious
fied-voice and broadband consuers.
Markets and customers
here are around  households and around  people in the UK.
ur products are available to alost all of the. he aret is ver
copetitive with over 1 aor bundled product suppliers 11fied-
line operators four aor  providers and four obile networ
operators. ur ain copetitors for fied-line broadband and 
services are  irin edia and alal.
ied-lines
he nuber of fied residential lines in the UK increased b 000 in
the ear to eceber 01 to . as ore people too fied-lines
to et broadband. ur share of the consuer aret for fied-lines is
 the sae as last ear.
esidential fied-line call volues in the UK fell b 1 in 01
asore people used obiles o instant essain and social edia
to eep in touch.
Broadband
here were around   fibre and cable broadband connections to
hoes and sall businesses in the UK as at 1 arch 01. his is up
 fro last ear. e have a  share of the fied broadband aret.
Broadband market share by operator
At 31 December 2014
23%
Sky
18%
TalkTalk
8%
Other
32%
BT
19%
Virgin Media
Source: BT and market data.
verae broadband download speeds have continued to et faster
reachin .bps in oveber 01. his is  above a ear earlier.
eand for superfast broadband continues to row as ore people
consue edia online throuh over-the-top services such as eti
 laer and  ilaer. 9 of UK adults used video streain
services in 01. nd  of all broadband connections in the UK
arenowsuperfast.

he pa- aret has continued to row. 1 of UK households
tae a pa- service copared with  a ear earlier while 
watch onl free-to-air diital  reeview. ive channels as opposed
to catch-up or on-deand are still the ost popular wa for people to
watch television.
eople can tae pa- services over
 satellite 
 cable irin edia or
  or fibre ainl  and alal with their  service provided
over both broadband and reeview.
eople can also tae services fro online or over-the-top content
providers such as eti and aon rie althouh these services
tpicall do not oer live channels.
or an ears  has had eclusivit over uch of the UKs preiu
content. e continue to pursue coercial leal and reulator
avenues to obtain access to s sports channels on a fair basis
toincrease copetition and consuer choice.
obile
round 9 of households in the UK have obile phones and 1
of households are obile-onl. f the ore than  active obile
subscriptions in the UK an increasin nuber are post-pa and ae up
9 of the total. hree out of four adults in the UK use a sartphone
and nearl half of obile owners also have a tablet.
hile  volues have continued to decline over 1bn
inutes of outoin calls were ade on obiles in 01 up  fro
the ear before. ore people are also usin their obiles to surf the web
listen to radio and watch .
Products and services
e sell four tpes of product fied-voice broadband  and obile.
e win and eep custoers b oerin dierentiated pacaes. nd we
have a rane of add-ons custoers can choose fro oerin eibilit
and etra value for one.
ied-voice
e provide a rane of fied-line products and callin plans.
urcustoers can choose fro dierent options and was to pa
dependin on what suits the best. or eaple
 Line Rental Saver ives custoers a discount on their line rental if
the pa for a ear upfront
 Line Rental Plus coes with priorit phone line fault fies all arrin
and hoose to efuse and ives custoers the choice of pain bills
when the arrive instead of b irect ebit
 Home Phone Saver oers line rental inclusive calls and etra callin
features in one siple pacae at a discounted price that is uaranteed
until 01
 BT Basic oers discounted line rental and inclusive calls to those on
low incoes and in receipt of certain state benefits such as incoe
support. e are the onl copan to oer a service lie this
 Right Plan is a free service our custoers can use to find out whether
the are on the riht callin plan for the inds of calls the ae and
 BT SmartTalk is a free app that allows our custoers to use their hoe
callin plan on a rane of obile devices. or eaple the can use it
to ae inclusive or low-cost calls when overseas. alls appear on their
 bill as if the had been ade fro their fied-line.
ur unliited call pacaes let custoers choose fro inclusive evenin
weeend or antie calls to fied-lines and discounted calls to obiles.
e oer products and services that help our custoers avoid
nuisance calls. ur 00 phone uses award-winnin technolo to
help custoers bloc unwanted calls. e also oer callin features such
as aller ispla nonous all eect and hoose to efuse.