BT 2015 Annual Report Download - page 26

BT Group plc
Annual Report 2015
24
Invest for growth
e are investin in five strateic areas. hese are the thins we believe
will deliver sustainable profitable revenue rowth  which will deliver
value for our shareholders
Fibre ustoers are asin for faster broadband. e are
deliverin that with our superfast fibre broadband
deploent. t covers ore than three-uarters of
the UK and we are worin to etend its reach even
further see pae 1.
e have lon been at the forefront of fibre
innovation and investent and we ai to eep
it that wa. n anuar we set out our vision for
ultrafast broadband. ith the riht reulator and
investent environent we plan to transfor the
UK broadband landscape throuh the widespread
deploent of .fast. e epect .fast to deliver
speeds of a few hundred bps b 00 and up to
00bps to ost of the UK within a decade. e will
also introduce a 1bps preiu fibre broadband
service see pae .
TV and content e have iproved our  proposition this ear.
e redesined its loo and feel and enhanced the
service  addin thins lie  verwhere bu-to-
eep ovies and  shows eti and the  port
tra red button. e also launched  ports 1 and
 on ouiew.
e won the rihts to show ore live  reier
eaue football atches for three ears fro uust
01 and etended our viva reiership ub
rihts to the end of the 001 season.
his suer  port will becoe the new hoe of
U hapions eaue and U uropa eaue
football for the net three seasons.
ead ore about these developents in the 
onsuer section on pae .
Mobility and
future voice
011 was a watershed ear for us. e launched
three new products in our business  voice portfolio
see pae 1 returned to the consuer obile
aret see pae  and areed definitive ters to
acuire . s eplained below this deal will ae
us the UKs leadin convered counications
provider.
UK business
markets
here are clear opportunities for us to row our share
of the UK business aret and increase the revenue
we et fro each custoer.
o we have iproved our product portfolio and are
focusin on selected areas of  services where we
can row such as data centres cloud anaed
hostin and securit see pae 1.
Leading global
companies
e are investin in our services networ and
epertise to increase our share of spendin b
our lare ultinational custoers.  etendin
our lobal networ and data centre footprint see
pae  we are epandin the reach and features
of our services ain the ore eible and
better at worin toether. eare helpin our
custoers address their challenes in the world
of diital business fro cloud and collaboration
to obilit and securit.  investin in custoer
service and lobal account anaeent capabilities
wecontinue to support leadin lobal copanies as
the epand into new arets. nd we help public
sector oranisations to better serve citiens.
Proposed acquisition of EE
n ebruar 01 we announced that we had areed definitive
ters to bu  the leadin obile networ operator in the UK
for a purchase price of 1.bn.
he deal which is still subect to erer clearance will be
transforational for . t will allow us to accelerate our obilit
strate. nd it will increase our capacit for future investent and
innovation in networs and services as we continue to build world-
class diital infrastructure in the UK.
e believe the deal will enerate considerable value for
shareholders. e epect net cost sneries to be worth .0bn
after interation costs and we epect to enerate revenue
sneries with a total net present value of approiatel 1.bna.
hetransaction should be accretive to free cash ow per share in
the first full ear post copletion of the deal.
 cobinin  with  we will be able to provide custoers
with innovative sealess services that cobine the power of fibre
broadband with wi-fi and advanced obile capabilities.
Our culture
o deliver stron perforance we have to be health.  health
oranisation is ade b the structures and processes that help people
dotheir obs eectivel and the attitudes and actions of all individuals.
e have defined our values to uide how we want to wor. e have
identified the chanes we need to ae puttin the custoer first in
everthin we do siplifin how we wor and developin a leadership
stle which helps to drive chane and ives people the confidence to
tae responsibilit. e believe people want to wor with a copan that
reconises what the have to oer supports their abilit to row and
is a positive force in wider societ.  ain all of this happen we will
create an environent that brins the best out of our people.
ecoin a health oranisation will enable us to deliver our strate.
t is about ensurin we can be resilient and aile in a chanin world
and at the sae tie ae  an ecitin place where our people can
all be proud to wor.
a For the assumptions underlying our synergies estimates, see Additional Information on page 222.