BT 2015 Annual Report Download - page 27

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25
Overview
The Strategic Report
Purpose and strategy
Delivering our strategy
0ur lines of business
Group performance
Governance
Financial statements
Additional information
Delivering our strategy
his section eplains how we deliver our
strate. e describe our business odel and
the iportance of our people assets and the
research and developent we do. e report
on the status of our brand and outline our
relationships with our ain staeholders.
e also eplain our approach to huan rihts
and describe the reulator environent and
riss that aect us.
26 Operating Committee
28 Our business model
30 Financial strength
30 Our people
33 Our networks and physical assets
 etwor platfors
 ervice platfors
  sstes
 roperties
34 Research and development
34 Brand and reputation
35 Stakeholders and relationships
 ur custoers
 ounities and societ as a whole
 ur shareholders
 ur lenders
 ur pension schees
 ur suppliers
 uan rihts
 ur relationship with  overnent
 eulation
 uropean Union reulation
 UK reulation
 verseas reulation
9 pact of reulation
 1DWXUDOUHVRXUFHV
41 Our risks
1 rincipal riss and uncertainties
1 ow we anae ris
1 hanes over the ear
 ur principal riss
0 is case-studies
51 EE acquisition: risks
25
Our people
heir coitent epertise and diversit are
e to the success of our business. an of the
do volunteer wor benefitin charities and
counit roups.
30 32
Our global reach
e oer services in ore than 10 countries.
ur fibre broadband networ in the UK is a e asset.
55 73
Our research activities
e invest etensivel in  to find better was
of doin thins and to oer new services. nnovation
is an iportant part of our histor and e to our
brand and our future.
34
Overview
The Strategic Report
Purpose and strategy
Delivering our strategy
0ur lines of business
Group performance
Governance
Financial statements
Additional information