BT 2015 Annual Report Download - page 19

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17
:KDWoVRQ79QH[W"
hese das we epect to be able to watch
whatever proraes we want when we
want and wherever we want.
f course ore choice doesnt alwas ean better options. t can
eanwe ust have ore decisions to ae before we find soethin
we want to watch. ut its in the area of ain an infored choice
thatthe technoloical stor and the huan aspect ere.
ccordin to a 10-ear outloo report copiled b our research and
technolo tea the wa we interact with and view television will
chane even ore radicall over the net decade. content will be
broadband-driven and consuption of it will be on sart s closer
to coputers than televisions. o well have the world to choose fro
buteven reater scope to individualise the wa we view it.
ut while  schedules decline in iportance research suests there
is still reat deand for soe ind of uide to all the content thats
available. he trusted voice wholl direct us towards whats relevant and
ood. ts a role bein taen on b recoendation eninesand social
networ sites. ndto be noticed the established television networs
willhaveto be onthe.
f course were in the thic of this. e use the power of broadband to
help people et the  the want in the anner the want. e need to
help content providers ranin fro prorae-aers to interactive
aes-aers to oer options for people at hoe or on the ove.
ere not sure if its what oie aird had in ind. ut as an innovator
hiself we thin hed appreciate what weve done with his invention.
Find out more about this story and BT Consumer
at www.productsandservices.bt.com
What you want,
ZKHQ{\RXZDQWLW
  is our  service
oerin  reat 
pacaes for our
custoers - each with
up to 0 reeview 
and radio channels.
Brilliant set-
top boxes
ur ouiew bo
lets customers pause
live  and record
up to 00 hours of
proraes with 
das of catch-up .
Extraordinary TV
IRU{HYHU\RQH
ouiew cobines
the power of hih-
speed broadband with
the world of choosin
watchin and
recordin content.
Delia Bushell
anain irector
of  and  port
“ People are spending more
time online and less time
on standard linear 
viewin so are now less
willin to pa full fat 
pricin. hisives   a
stron rowth opportunit
fro oerin a selection
of hih-end sport and
entertainment at great
value prices.