BT 2015 Annual Report Download - page 75

73
Overview
The Strategic Report
Purpose and strategy Delivering our strategy 0ur lines of business
Group performance Governance Financial statements Additional information
e achieved 1. fibre broadband net connections in the ear.
his eans that around . hoes and businesses in the UK are now
connected 19 of those passed. f the net additions in the ear 0
were provided to our eternal  custoers an increase fro 1 last
ear deonstratin the aret-wide deand for fibre.
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Year ended 31 March
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
2014 2015
000
0
50
100
150
200
250
300
350
400
450
500
Under the UK prorae we are co-investin alonside public
fundin to brin fibre broadband to rural counities. e cannot
use this fundin in urban areas as there are a nuber of U state-
aid rules that restrict the roups abilit to use fundin for superfast
servicesincities.
e are also biddin for further contracts nown as the uperfast
tension rorae . his ais to ae superfast broadband
available to 9 of the countr.
eliver superior custoer service
penreach serves end custoers on behalf of s anain
installations and repairs for their consuer and business custoers.
s the internet becoes an increasinl iportant part of dail life
custoer deand for our products continues to rise as do custoer
epectations of our service perforance.
ver the last 1 onths we have hired ore than 00 enineers
includin over 00 apprentices to help us deliver iproved levels
ofservice.
n ebruar 01 we chaned the wa we are oranised so that we are
better alined with our custoers. hile field enineers will continue to
be based close to custoers our dispersed oce-based support roles
will be transferred to reional entres of cellence with our people
euipped with better tools sstes and career opportunities.
thernet
ur thernet products oer dedicated fibre connections with speeds of
up to 100bps. s use the in their own networs and to provide hih-
ualit hih-bandwidth services to businesses and the public sector.
urin the ear we launched a nuber of new products which are
available nationwide and oer eible pricin and routin options.
Performance in the year
e have epanded our superfast fibre broadband networ ain it
available to a further  preises. e bean testin .fast technolo
which will be able to provide ultrafast broadband speeds. e achieved all
the iniu service levels set b fco thouh our abition and plans
are to further iprove custoer service. o help us do this we hired
ore than 00 new enineers. evenue declined 1 and 
was at with reulator price reductions osettin the ipact of fibre
broadband revenue rowth.
Key facts:
215,000 increase in the
number of physical lines
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market grew by 851,000
Over 22m premises passed
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than three-quarters of the UK
ƬEUHWDNHXSRISUHPLVHV
passed
Operating performance
he UK  and fibre broadband aret rew b 1000 and the
nuber of thernet circuits we provide rew  in the ear. e have
nowpassed ore than  preises with our fibre broadband networ
over three-uarters of the UK and ahead of our oriinal schedule.
Premises passed (LHS) Take-up (RHS)
0
5
10
15
20
25 20%
16%
12%
8%
4%
0%
m
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Year ended 31 March
20132011 2012 2014 2015
BT’s Undertakings
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