BT 2015 Annual Report Download - page 5

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3
Overview
The Strategic Report
Purpose and strategy
Delivering our strategy
0ur lines of business
Group performance
Governance
Financial statements
Additional information
Overview
elcoe to s first interated nnual
eport which we have suarised in the net
seven paes. ere we outline our purpose our
strate and our business odel. ou can see
how each of our lines of business perfored
this ear. nd how we did as a roup. e will
also show ou where ou can find ore details
in the ain part of our interated report.
ur purpose
ho we are and what we do
5 Our goal and strategy
5 Our business model
Ke perforance indicators
ur perforance for the ear
inancial hihlihts
ow our lines of business perfored
Who we are
e are one of the worlds leadin counications
services copanies.
Our business model
ur full business odel showin all the inputs
outputs and outcomes is on page
Our lines of business
or each line of business we provide a suar
of what the do and how the did in the ear 
both operationall and financiall.
3
Overview
The Strategic Report
Purpose and strategy
Delivering our strategy
0ur lines of business
Group performance
Governance
Financial statements
Additional information
28