BT 2015 Annual Report Download - page 63

61
Overview
The Strategic Report
Purpose and strategy Delivering our strategy 0ur lines of business
Group performance Governance Financial statements Additional information
etworin services
ur voice and data networin services support custoers who need
to connect ore than one site. roducts include thernet  irtual
rivate etwor services which connect sites usin  connections
trunin which transports voice calls over  networs leased lines
cablin infrastructure and local area networin solutions. his ear we
launched an interated proposition that oers net dedicated internet
access toether with a anaed firewall.
 services
ur specialist  services oer desin deliver anaeent and
support and are built around seven e portfolio practices
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Managed and support services
End-user computing
Professional and consulting services
Security
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hese services are supported b partnerships with vendors such as isco
 and icrosoft.
obilit
e sell obile voice and data services throuh a obile virtual networ
operator  areeent. e oer a rane of handsets and tablets
and a choice of taris to suit dierent custoer seents.
his ear we relaunched  usiness obile addin  access and
unliited wi-fi for all new and re-sinin custoers. e launched 
ne hone and we added the pple ihone to our rane of handsets.
 ne hone
his ear we launched a nuber of innovative products aied at
sall and ediu-sied enterprises in the UK.
ne of these products is  ne hone. t brins toether all of
a copans oce phone sste and obile phone needs into a
sinle service hosted in the cloud and delivered on a obile phone.
ll of an individuals nubers are lined to their wor obile
phone so whether soebod calls their fied-line etension or
obile nuber all calls o to one phone. his helps businesses be
ore responsive to their custoers and less liel to iss calls.
s the sste is cloud-based all the feature-rich call anaeent
services of a phone sste such as call forwardin and hunt
roups which are tpicall available on a des phone are now
available on an eploees obile wherever the are.
BT One hone wors with a full rane of obile phones. obined
with  and unliited access to over   i-fi hotspots
our custoers eploees now have both the data and voice
connectivit to be as productive outside the oce as the are at
their des.
obilit
his aret is rowin in iportance for us. ustoers increasinl want
to brin their fied and obile services toether for ore eible was
of worin. round 0 of s use both fied and obile services.
he part of the obilit aret that we taret is worth around .bn.
e have ust a 1 share of this. his sall share ives us a sieable
opportunit for rowth.
he overall business obile aret continues to row driven b sales of
tablets and  sartphones. aret revenue fro the sale of voice and
data services is fairl at. all but rowin areas include obile device
anaeent solutions for copanies to anae their obile estate
applications that let copanies ive eploees obile access to their
enterprise sstes and counication between networed-devices
achine-to-achine such as cash achines and vendin achines.
ur ain copetitors are  and odafone. he oer fied products as
well as obile and are increasinl taretin opportunities for convered
services. ur proposed acuisition of  will allow us to accelerate the sale
of convered fied-obile services to business custoers and oer new
services usin both copanies product portfolios sillsandnetwors.
 services
he  services aret is ver diverse ranin fro o-the-shelf
hardware sales to lare outsourced solutions. opetition is fraented
with providers often focusin on specific custoer-tpes industr
sectors or technoloies. ur ain copetitors are oputacenter
iension ata Kelwa oicalis hoeni  and oftcat.
e focus on those products and services which best fit our capabilities
or have the potential to drive cross-sellin opportunities. e tpicall
taret businesses with 0 to 000 eploees. or the larer ones
lobal ervices soeties sells our  services on our behalf.
e estiate that the parts of the aret we serve are worth around
.bn of which we have around  share. hose areas of the aret
that are rowin include cloud services hostin infrastructure and
securit. e see these as attractive opportunities for us to row our
share of the overall aret.
Products and services
e oer a wide choice of fied obile and  services. hese rane
fro standalone products to anaed services and custoised
solutions in order to suit the needs of custoers fro sall start-ups
tolareenterprises.
ied-voice
ur fied-voice services rane fro standard calls and lines to full-
anaed oce phone sstes and contact centre solutions. his ear
we launched  loud oice and  loud hone to add to our rowin
portfolio of o services.
 BT Cloud Voice provides cloud-based unified counications
capabilities such as call-routin conferencin call-recordin
onlineanaeent and obile and destop applications delivered
over a  internet connection.
 BT Cloud Phone is also a hosted counications service delivered over
a  internet connection but it is tailored for those saller s with
sipler needs delivered throuh an eas-to-use suite of portals and
obile and destop applications.
Broadband and internet
e provide a rane of internet access options includin  usiness
roadband over copper connections  usiness nfinit over fibre-
to-the-cabinet  and fibre-to-the-preises  and net
dedicated internet access.
e refreshed our broadband portfolio this ear introducin three
siplified pricin tiers for  usiness roadband and  usiness
nfinit. or the latter we launched the usiness ub  which uses
the latest wireless technolo to deliver faster wi-fi. e now include
icrosoft ce  for free with hiher-tier broadband options.