BT 2015 Annual Report Download - page 79

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77
Overview
The Strategic Report
Purpose and strategy
Delivering our strategy
0ur lines of business
Group performance
Governance
Financial statements
Additional information
Group performance
n this section we eplain how we have
done this ear aainst our e perforance
indicators. e set out the financial results
of the whole roup and we loo at our
perforance as a sustainableand responsible
business.
Our progress against our KPls
e have aain delivered stron financial results
this ear and iproved aspects of custoer service.
2XUƬQDQFLDOSHUIRUPDQFH
ur financial strenth ives us the abilit to invest
inthe thins that set us apart.
Delivering societal and environmental
EHQHƬWV
ur oal is to benefit societ our custoers and our
own business throuh what we do and how we do it.
90 91
78 Group Finance Director’s introduction
9 roup financial results
80 Group performance
0 ur proress aainst our Ks
0 utloo
 ncoe stateent
 ividends
 ash ow
 et debt
 aation
 apital ependiture
 alance sheet
9 ensions
90 ontractual obliations
andcoitents
90 Delivering societal and environmental
EHQHƬWV
Alternative performance measures
e ude and eplain our perforance usin
certain alternative perforance easures.
hese include trends in underlin revenue
and operatin costs ecludin transit adusted
and reported  adusted earnins per
share noralised and reported free cash ow
and net debt. dusted eans that a easure
is before specific ites. e describe on pae
0 what we ean b specific ites and we
have disclosed specific ites for this ear and
the last two ears in note  to the consolidated
financial stateents.
hese alternative perforance easures
are not defined under  so the are
tered non- easures. ut the are
consistent with how anaeent easures
the roups financial perforance. e have
defined each of these easures on paes
0 to 0 where we have provided ore
detail includinreconciliations to the nearest
easure under.
<RXFDQƬQGDUHYLHZRIWKHSHUIRUPDQFHRIRXUOLQHV
of business this year, from page
53
77
Overview
The Strategic Report
Purpose and strategy
Delivering our strategy
0ur lines of business
Group performance
Governance
Financial statements
Additional information