Thrifty Car Rental 2010 Annual Report Download - page 11

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rentals are usually part of tour packages that can also include air travel and hotel accommodations.
No single tour operator account generated in excess of 2% of the Company’s 2010 rental revenues.
Other
As of December 31, 2010, the Company had 154 vehicle rental concessions for company-owned
stores at 88 airports in the United States. Its payments for these concessions are usually based upon
a specified percentage of airport-generated revenue, subject to a minimum annual fee, and typically
include fixed rent for terminal counters or other leased properties and facilities. A growing number of
larger airports are building consolidated airport rental car facilities to alleviate congestion at the
airport. These consolidated rental facilities may eliminate certain competitive advantages among the
brands as competitors operate out of one centralized facility for both customer rental and return
operations, share consolidated bussing operations and maintain image standards mandated by the
airports.
Summary of Corporate Operations Data
2010 2009 2008
Rental revenues:
United States - Dollar 839,267$ 835,935$ 933,072$
United States - Thrifty 574,141 576,230 602,653
Total U.S. rental revenues 1,413,408 1,412,165 1,535,725
Canada - Dollar 10,912 9,178 15,642
Canada - Thrifty 48,703 51,575 64,786
Total Canada rental revenues 59,615 60,753 80,428
Total rental revenues 1,473,023 1,472,918 1,616,153
Other 18,187 18,681 20,966
Total revenues from U.S. and
Canadian Corporate Operations 1,491,210$ 1,491,599$ 1,637,119$
2010 2009 2008
Rental locations (U.S. and Canada):
Dollar 149 151 181
Thrifty 148 145 219
Total corporate rental locations 297 296 400
Year Ended December 31,
(in thousands)
As of December 31,
Franchising
United States and Canada
Both Dollar and Thrifty sell U.S. franchises on an exclusive basis for specific geographic areas,
generally outside the top 75 U.S. airport markets. Most franchisees are located at or near airports
that generate a lower volume of vehicle rentals than the airports served by company-owned stores.
In Canada, Dollar and Thrifty sell franchises in markets generally outside the top eight airport
markets. The typical length of a franchise is ten years with a renewal option for five years if certain
conditions are met. The franchisee may terminate the franchise for convenience upon 120 days
10