Thrifty Car Rental 2006 Annual Report Download - page 12

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The Company
The Company has two value rental car brands, Dollar and Thrifty, with a strategy to operate company-
owned stores in the top 75 airport markets and in key leisure destinations in the United States. In the
United States, the Dollar and Thrifty brands remain separate, but operate corporately under a single
management structure and share vehicles, back-office employees and facilities, where possible. The
Company also operates company-owned stores in the eight largest airport markets in Canada under DTG
Canada. In Canada, the company-owned stores are primarily co-branded.
The Company also offers franchise opportunities in smaller markets in the United States and Canada and
in all markets internationally so that franchisees can operate under the Dollar or Thrifty trademarks or
dual franchise and operate both brands in one market.
Summary Operating Data of the Company
2006 2005 2004
(in thousands)
Revenues:
Revenue from U.S. and
Canada company-owned
stores 1,549,727$ 1,387,751$ 1,262,253$
Revenue from U.S. and
Canada franchisees 97,016 107,550 130,855
Revenue from international
franchisees 8,176 7,331 5,128
Other revenue 5,758 4,922 5,611
Total revenues 1,660,677$ 1,507,554$ 1,403,847$
Year Ended December 31,
2006 2005 2004
Rental locations:
U.S. and Canada company-
owned stores 407 369 352
U.S. and Canada franchisee
locations 429 483 507
Franchisee agreements:
U.S. and Canada 224 231 229
International 110 116 112
As of December 31,
Dollar and Thrifty Brands
Dollar
Dollar’s main focus is serving the airport vehicle rental market, which is comprised of business and leisure
travelers. The majority of its locations are on or near airport facilities. At December 31, 2006, Dollar had
107 company-owned and franchised in-terminal airport locations in the United States. Dollar operates
primarily through company-owned stores in the United States and Canada, and also licenses to
independent franchisees which operate as a part of the Dollar brand system in the United States, Canada
and abroad. In January 2003, Dollar re-acquired its master franchise rights in Canada and began
acquiring the operations of franchisees in the eight largest airport markets of Calgary, Winnipeg, Ottawa,
Toronto, Montreal, Halifax, Edmonton and Vancouver. Dollar successfully completed the acquisition of all
franchisee operations in these top markets by January 2004, when it purchased the franchise operation in
Vancouver. Dollar has continued to expand its company-owned stores in the United States by acquiring
franchisee operations in key markets.
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