Tesco 2015 Annual Report Download - page 10
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Our business model
Tesco grew into a big business
by focusing on the little things.
Not because we developed a highly complex
business strategy. Nor because we developed
a radical, revolutionary business model.
We were successful because customers were
our number one priority and everything we
did was about doing the right thing for them.
Our aim today is to regain that total focus
on serving customers. We have refocused our
business under three operational headlines:
• listening to, understanding and reaching out
to customers to create the best possible offer
• working with growers and suppliers to make
great products, and helping to deliver the best
value to customers
• and working across different channels
to get those products to customers in
the most convenient way possible.
Our aim is to make sure everything in the
business is set up in the most efficient way
to create value for customers.
By refocusing on these three areas – and with
the capabilities, reach, insight and skills we have
within our business – we are uniquely placed to
deliver the best offer we can and in doing so earn
our customers’ loyalty. By creating value for our
customers, we will create sustainable value for
our shareholders too.
8 Tesco PLC Annual Report and Financial Statements 2015