Square Enix 2011 Annual Report Download - page 13

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The Publication segment includes comic books, game
strategy books and comic magazines.
During the fiscal year ended March 31, 2011, the Group
had favorable results supported by continued strong comic
book sales accelerated by TV broadcasting animation
programs of popular titles.
Further, the Group has been dedicated to developing
network-based businesses such as distribution of special
applications for iPhone, iPod touch and iPad by which the
Group’s GANGAN ONLINE, a web-based comic magazine,
can be browsed.
During the fiscal year ended March 31, 2011, net sales
and operating income in the Publication segment totaled
¥13,045 million (9.2% below prior fiscal year) and ¥3,204
million (22.2% below prior fiscal year), respectively.
The Merchandising segment includes the planning,
production, distribution and licensing of derivative products
of titles owned by the Group.
In the fiscal year, the Group continued to distribute and
license items such as character goods and soundtracks
based on the Group’s own IPs while also strengthening its
character goods lineup with additional products based on
third party content.
During the fiscal year ended March 31, 2011, net sales
and operating income in the Merchandising segment totaled
¥3,018 million (44.9% below prior fiscal year) and ¥680
million (62.8% below prior fiscal year), respectively.
Publication Merchandising
©2011 SQUARE ENIX CO.,LTD. All Rights Reserved.
©Hiromu Arakawa
©Yana Toboso
©Hikaru Nakamura
©2010 SQUARE ENIX CO., LTD. All Rights Reserved.
©SQUARE ENIX CO..LTD. All Rights reserved.
©SQUARE ENIX CO.,LTD. All Rights reserved. CHARACTER DESIGN: TETSUYA NOMURA
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