Square Enix 2011 Annual Report Download - page 11

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The Digital Entertainment segment plans, develops, distributes and operates digital entertainment content primarily in the form of
games. Digital entertainment content is offered to meet customer lifestyles across a variety of usage environments such as
consumer game consoles (including handheld game machines), personal computers and mobile phones.
During the fiscal year ended March 31, 2011, while “DRAGON QUEST MONSTERS: Joker 2” released in April and “Kane &
Lynch 2: Dog Days” released in August became million sellers, the segment experienced weakness in sales of console games.
In content for other platforms such as PCs and smartphones, successes are emerging such as the Group’s virtual
community portal site called “Nicotto Town,” where cumulative IDs exceeded 700,000 in December. Further, an online simulation
game called “SENGOKU IXA” in partnership with Yahoo! JAPAN, launched fee-based services in August and continues to enjoy
robust growth.
During the fiscal year ended March 31, 2011, net sales and operating income in the Digital Entertainment segment totaled
¥64,204 million (46.6% below prior fiscal year) and ¥11,283 million (61.2% below prior fiscal year), respectively.
Overview of Business Segments
Digital Entertainment
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©2010, 2011 SQUARE ENIX CO., LTD. All Rights Reserved.
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