Royal Caribbean Cruise Lines 2010 Annual Report Download - page 3

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Royal Caribbean International
is a contemporary and global brand that
offers memorable, relaxing and active
cruise vacations to travelers of all ages,
including multi-generation families and
couples looking for an upscale, affordable
vacation that offers unique experiences
and exceptional service onboard and
shoreside. Our revolutionary and innova-
tive ships are renowned for their dining
and entertainment offerings, as well as
one-of-a-kind amenities such as rock-
climbing walls, ice-skating rinks and surf
simulators. Our newest ship, Allure of
the Seas arrived in November of 2010,
joining her sister ship Oasis of the Seas,
heralded as the largest and most innova-
tive ships in the world with seven distinct
neighborhoods. www.royalcaribbean.com
Celebrity Cruises’
iconic “X” is the mark of the world’s top-
rated premium cruise line, with spacious,
stylish interiors; dining experiences ele-
vated to an art form; personalized service,
with a guest-to-staff ratio of nearly 2:1;
unexpected, trendsetting onboard
activities, all designed to provide an
unmatchable experience for vacationers’
precious time. Celebrity sails to Alaska,
Australia/New Zealand, Bermuda,
California, Canada/New England, the
Caribbean, Europe, Hawaii, the Pacific
Coast, Panama Canal, South America,
and year-round in the Galapagos Islands.
Celebrity also offers immersive cruise-
tour experiences in Alaska, Australia/
New Zealand, Canada, Europe, and South
America. One of the fastest-growing
major cruise lines, Celebrity’s fleet cur-
rently consists of 10 ships, with two
additional Solstice Class ships scheduled
to join the fleet: Celebrity Silhouette in
July 2011, and Celebrity Reflection in Fall
2012. For more information, call your
travel agent, dial 1-800-437-3111 or visit
www.celebritycruises.com
Azamara Club Cruises
is a destination-immersive cruise line for
up-market travelers who want to not only
see the places and cultures they visit,
but to live them. Azamara’s two intimate,
694-guest ships offer a European bou-
tique hotel ambience with extraordinary
service, fine cuisine and wines from
around the world, as well as wellness and
vitality programs. Azamara Club Cruises
ships visit a host of destinations larger
ships can’t reach with voyages in Northern
and Western Europe, Mediterranean, Asia,
South America, Antarctica, the Panama
Canal, Transatlantic, and the lesser trav-
eled islands of the West Indies. Our ships
offer more overnight and late-night stays
in every region offering guests in-depth
destination immersion and opportunities
to explore destinations by day and night.
www.azamaraclubcruises.com
Royal Caribbean Cruises Ltd. is the world’s second largest cruise company, operating the Royal
Caribbean International, Celebrity Cruises, Pullmantur, Azamara Club Cruises and CDF Croisieres de
France brands, with 40 ships and a passenger capacity of approximately 92,300, and TUI Cruises
through a 50% joint venture.
These brands offer an array of onboard activities, services and amenities, including simulated surfing,
swimming pools, sun decks, beauty salons, exercise and spa facilities, ice-skating rinks, in-line skating,
basketball courts, rock climbing walls, miniature golf courses, gaming facilities, lounges, bars, Las Vegas-
style entertainment, cinemas and Royal Promenades, which include interior shopping, dining and an
entertainment boulevard.
The company will introduce two more ships by the end of 2012, when it will have a total capacity of
approximately 98,000 berths. The ships operate worldwide with a selection of itineraries that call on
approximately 400 destinations.
Our Brands
COMPANY PROFILE