Royal Caribbean Cruise Lines 2010 Annual Report Download - page 21

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2010 ANNUAL REPORT 18
PART I
The Royal Caribbean International guest loyalty program,
Crown & Anchor Society, has over five million members
worldwide and includes benefits such as a secured
dedicated section in the www.royalcaribbean.com
internet site with special cruise offers and onboard
amenities. In early 2011, Royal Caribbean International
launched an enhanced Crown & Anchor Society loyalty
member section on its website which included rede-
signed pages, images and content links outlining new
loyalty program details, promotional offer presenta-
tions and video streaming. In addition, the website
will enable guests to select stateroom upgrades,
onboard benefit preferences and manage their mem-
bership status and information. The Celebrity Cruises’
guest loyalty program, Captain’s Club has over one
million members. Captain’s Club members enjoy
exclusive members-only onboard programs and ame-
nities, and are provided with a secured area on the
Celebrity Cruises website, which communicates select
products. The website was upgraded in 2010 to offer
more interactive features and ways for Captain’s Club
members to view and manage their membership
information, including details about their sailing his-
tory and upcoming reservations.
OPERATIONS
Cruise Ships and Itineraries
As of December 31, 2010, we operate 40 ships under
five cruise brands, with a selection of worldwide itin-
eraries ranging from two to 18 nights that call on
approximately 420 destinations. Celebrity Silhouette
is expected to enter revenue service in the third quar-
ter of 2011. Through our joint venture with TUI AG, TUI
Cruises operates Mein Schiff which will offer sailings
in Europe during 2011. As previously announced, we
will be selling Celebrity Mercury to TUI Cruises to
serve as its second ship. The sale is expected to close
at the end of February 2011 and the ship will enter
service with TUI Cruises in the second quarter of 2011,
under the name Mein Schiff 2, following an extensive
refurbishment.
The following table represents summary information
concerning the ships we operate under our five cruise
brands and their areas of operation based on 2011
itineraries (subject to change). It does not include
Pullmantur’s Atlantic Star which is currently not in
operation and which we plan to sell.
Year Ship
Entered or Will Approximate
Ship Enter Service1Berths Primary Areas of Operation
Royal Caribbean International
Allure of the Seas   Eastern/Western Caribbean
Oasis of the Seas   Eastern/Western Caribbean
Independence of the Seas   Europe
Liberty of the Seas   Europe, Eastern/Western Caribbean
Freedom of the Seas   Eastern/Western Caribbean
Jewel of the Seas   Caribbean, Canada/New England, Europe
Mariner of the Seas   Western Caribbean, Europe, Brazil
Serenade of the Seas   Southern Caribbean
Navigator of the Seas   Western Caribbean, Europe
Brilliance of the Seas   Europe, Middle East
Adventure of the Seas   Southern Caribbean, Europe
Radiance of the Seas   Alaska, Australia, Caribbean
Explorer of the Seas   Eastern/Southern Caribbean, Bermuda, Canada/New England
Voyager of the Seas   Western Caribbean, Europe
Vision of the Seas   Europe, Brazil
Enchantment of the Seas   Eastern/Western Caribbean, Bermuda, Canada/New England
Rhapsody of the Seas   Australia/New Zealand, Alaska, Hawaii
Grandeur of the Seas   Europe, Southern Caribbean
Splendour of the Seas   Europe, Brazil
Legend of the Seas   Asia
Majesty of the Seas   Bahamas
Monarch of the Seas   Bahamas
Celebrity Cruises
Celebrity Silhouette   Europe, Eastern/Southern Caribbean
Celebrity Eclipse   Europe, Caribbean
Celebrity Equinox   Europe, Caribbean
Celebrity Solstice   Europe, Caribbean
Celebrity Constellation   Caribbean, Europe, Panama Canal
Celebrity Summit   Southern Caribbean, Bermuda, Canada/New England
Celebrity Infinity   Alaska, Panama Canal, South America
Celebrity Millennium   Caribbean, Panama Canal, Alaska
Celebrity Mercury   Eastern Caribbean
Celebrity Century  
Western Caribbean, Europe, Alaska, Hawaii, Australia/New Zealand
Celebrity Xpedition2  Galapagos Islands