Pizza Hut 2003 Annual Report Download - page 83

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At Yum! Brands, we believe that the power of giving back to the community is making a differ-
ence in the lives of our customers and their families. While we commit ourselves to making a
difference by financially supporting hundreds and hundreds of charities across the globe, our
efforts are primarily focused on nourishing the bodies, minds and souls of children in need. We
do this through programs dedicated to hunger relief, daycare subsidies, reading incentives and
mentoring at-risk teens. From Europe to Asia to South America, we’re committed to improving
the lives of the customers we serve.
Here’s a brief snapshot of the work that is underway:
Nourishing Bodies: Yum! Harvest In America alone, one in ten children under the age of five runs
the risk of going to bed hungry every night. One in ten. So we decided to do something about this
and have created the world’s largest prepared food recovery program. We now donate millions of
pounds of prepared food to the hungry. Food that has nutritional value and will provide nourish-
ment to those most in need, the underprivileged.
Nourishing Young Minds: Pizza Hut’s Book It! For nearly 20 years, Pizza Hut has provided an
incentive for elementary aged children to learn to read. More than 22 million students a year, in
900,000 classrooms, participate in Book It! The program is relied on year after year by teachers
in 50,000 schools — nearly 70% of the nation’s elementary schools — so that young minds are
nourished with books.
Nourishing Souls: KFC’s Colonel’s Kids With more and more double-income and single-parent
households, finding safe, affordable high-quality child care has become an increasing burden.
That’s why KFC established the Colonel’s Kids Charity. Today, we help fund extended-hour and
infant/toddler child care programs across the country for the millions of people who work “after
hours” or on weekends. Since 2000, more than $3 million has been awarded to YMCA Child Care
Centers nationwide.
Taco Bell’s TEENSupreme Through a unique partnership with the Boys & Girls Clubs of America,
Taco Bell has established a mentoring program for at-risk teens, offering a safe haven and recre-
ational activities to keep kids off the street. To date, over $13 million has been donated to the
Boys & Girls Clubs for TEENSupreme programming.
HARVEST
“
“power”
of
giving back