Pizza Hut 2003 Annual Report Download - page 18

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“ Gather ’Round the Good Stuff.”
Despite a challenging environment in
2003, Pizza Hut made steady progress
in the second half of the year by growing
company same-store sales in seven of
the last eight periods. This was due, in
large part, to the success of a brand new
and exciting marketing campaign that
invites our customers to “Gather ’Round
the Good Stuff™
.”
Our new advertising, products and promotions reinforce that
we’re the family pizza company for nearly 50 million Pizza Hut
customers each week. In 2003, we introduced family-friendly
products like our first-to-market, lower fat Fit ’N Delicious™
pizzas. And we launched some family-focused promotions, like
our DVD offer with every pizza purchase at menu price... giving
our customers another fun way to gather around our delicious
pizzas. We also tested a range of new products that we’ll take
to market in 2004, like the recently launched 4ForAll® pizza,
offering four separate pizzas in one box.
I’m also proud Pizza Hut achieved the lowest team member
turnover in the industry, at 99.6%. Our leaders have made great
strides in delivering 100% CHAMPS with a Yes! attitude to each
of our customers, and the results are not going unnoticed. In fact,
customers in the 2003 Customer Satisfaction report from the
University of Michigan rated Pizza Hut 7% better than in 2002.
We’re going to keep working hard to convince more and more
customers to “Gather ’Round the Good
Stuff™” with Pizza Hut pizzas.
Peter Hearl
President and Chief Concept Offi cer, Pizza Hut
16.