Pizza Hut 2003 Annual Report Download - page 23

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Surf’s Up. Lon
g
John Silver’s is the clear
leader in
q
uick-service seafood, with a
c
ommanding 35% category share. We
p
l
an to
di
ve
i
n to even b
i
gger growth
through mult
i
brand
i
ng, wh
i
ch w
i
ll make
u
s a true national
p
owerhouse
.
We drove our U.S. company same-store sales
g
rowth 3% in 2003
a
nd will be the ke
y
multibrand partner for the other Yum! brands
going forward. In fact, Long John Silver’s will be the multibrand
partner in about one hal
f
o
f
the 500 multibrand additions which
we expect w
i
ll open
i
n
200
4. Th
i
s “F
i
sh F
i
rst” strategy g
i
ves
u
s a lot of new opportunities for future
g
rowth
.
In 2003, our Fish and Shrimp Treasure Chest Famil
y
Meal
was a hu
g
e success, increasin
g
sales
o
f
our
f
amily meals by 22%. We also
s
et an all-t
i
me weekly sales record
for the Lenten season —
$
17,000 per
r
estaurant — the hi
g
hest weekly sales
i
n our brand’s h
i
stor
y
! And we made
i
t
e
as
i
er to eat our shr
i
mp on the go w
i
th
o
ur new Bucket o
f
Crunchy Shrimp
promotion. We’re proud of our herita
g
e of offerin
g
si
g
nature
batter-dipped products to millions of seafood lovers for nearl
y
35 years. With multibranding, the Surf’s Up! to create shrimp
and sea
f
ood excitement in the years ahead.
A&W All American Food has been o
ff
erin
g
o
ur signature
f
rosty root beer
f
loats, 100%
p
ure beef hambur
g
ers, French fries, onion
rin
g
s and chili do
g
s for nearly 85 years.
W
hen you’re the longest-running quick service restaurant chain
i
n the country,
f
olks have lots o
f
f
ond memories o
f
A&W. Today,
as a multibranding growth partner, we o
ff
er our delicious
f
ood
as “Hometown American Favorites Made Fun.” We’re ca
p
ital
-
i
zin
g
on our nostal
g
ia by invitin
g
our customers to come in and
r
i
ng our bell every t
i
me our teammates del
i
ver on our
C
ustomer
M
ania Promise. And i
f
you haven’t tasted one o
f
our
f
rosty root
beer floats latel
y
, drop b
y
y
our hometown A&W to rediscover
h
o
w
s
w
eet
i
t
ca
n
be!
Steve Davis
President and Chief Executive Offi cer, Long John Silver’s, Inc. and
Chief Executive Offi cer, A&W Restaurants, Inc.
21.