Pentax 2006 Annual Report Download - page 26

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Please find page 26 of the 2006 Pentax annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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Crystal Division
Hoya’s Crystal business incorporates the production and sale of crystal tableware, interior products, jewelry and artistic
pieces. The appeal of these products, which are made from the best-quality glass materials, comes from the sense of
transparency that seems to draw the viewer in, as well as from the beauty created by the interplay of light within the crystal.
The Company’s Crystal business has a history of more than 50 years, but with the contraction of the corporate gift market
and the sluggish demand for personal gifts, Hoya has intentionally allowed the business to shrink each year.
Currently, however, we aim to revive the business, and have begun reviewing existing business structures and the product
lineup under a new conceptual framework. In addition to designing new product concepts, the business will move away from
its current focus on the gift market. Purchasers will be carefully targeted, and the objective will be to appeal to more
sophisticated individual consumers. Hoya hopes to propose attractive designs that will appeal to consumers. The mission
assigned to the Crystal division is to serve as the new “face” of the Hoya Group.
Other Businesses