Macy's 2010 Annual Report Download - page 2

MACY’S
Macy’s, established in 1858, is the Great American
Department Store – an iconic retailing brand
with nearly 810 stores operating coast-to-coast
and online at macys.com. Macy’s offers powerful
assortments and the best brands, tailored to each
and every customer with obvious value, engaging
service and unforgettable moments.
CELEBRATING THE MAGIC OF MACY’S
Clearly, Macy’s is distinctly different from other
major retailers. Macy’s embraces customers and
strives to provide an experience that transcends
ordinary shopping. Our DNA includes special
events that are magical – the Macy’s Thanksgiving
Day Parade, Fourth of July Fireworks, flower shows,
fashion extravaganzas, celebrity appearances,
cooking demonstrations and holiday traditions
ranging from the arrival of Santa Claus to tree
lightings and animated window displays.
Beyond fantastic events, Macy’s is delivering
magical moments every day. We surprise and
delight customers with unique and interesting
fashion merchandise – including exclusive brands
that our customers won’t find elsewhere. We
engage customers in stores, online and via mobile
devices by offering advice and options that bring
fashion ideas to life. Our looks set the tone in style
magazines, videos, TV shows, movies, blogs and
websites. Our associates take the extra step to help
a customer in need. Every year, we receive tens of
thousands of messages complimenting our people
and saluting the shopping experience at Macy’s. It’s
all part of the excitement that we’ve been creating
for 152 years.
GROWING THROUGH LOCALIZATION
Localization is a key component of Macy’s strategic
formula for continued growth and success.
Through My Macy’s, we have invested in talent,
technology and marketing that allow us to ensure
that each and every Macy’s store is “just right”
for the customer who shops in that location. We
have provided for more local decision-making
in every Macy’s community. We are tailoring our
merchandise assortments, space allocations,
service levels, visual merchandising and special
events store-by-store.
BLOOMINGDALE’S
Bloomingdale’s, America’s only nationwide, full-
line, upscale department store, is recognized for
its originality, innovation and fashion leadership. It
truly is “Like no other store in the world.” In fact,
Bloomingdale’s is a leading attraction for visitors
and tourists coming to the United States from
around the globe. This brand includes 41 stores,
bloomingdales.com and four Bloomingdale’s
Outlet locations. Bloomingdale’s opened in Dubai,
United Arab Emirates, in February 2010 under
a license agreement with Al Tayer Insignia, a
company of Al Tayer Group LLC.
FOCUSING ON AN UPSCALE NICHE
Bloomingdale’s is separating itself from the
mainstream and reinforcing its position as an
authority for upscale, contemporary fashion.
Customers are attracted by the latest styles from
the hottest brands, such as Armani, Burberry,
Chanel, Christian Dior, David Yurman, Jimmy Choo,
Louis Vuitton, Miu Miu, Prada, Ralph Lauren Black
Label,Theory and Tory Burch. Bloomingdale’s
shoppers have come to expect and savor variety –
the newest looks from established brands, as well
as unique products from rising young designers.
Supporting these fashion brands are exceptional
customer amenities – international visitors centers,
personal shoppers, outstanding fitting rooms
and lounges – elegant events and personalized,
attentive service that strengthen customer
relationships and build loyalty.
MACY’S, INC. IS ONE OF THE NATION’S PREMIER RETAILERS, WITH FISCAL 2010 SALES OF
$25.0 BILLION. THE COMPANY OPERATES THE MACY’S AND BLOOMINGDALE’S BRANDS
WITH ABOUT 850 DEPARTMENT STORES IN 45 STATES, THE DISTRICT OF COLUMBIA, GUAM
AND PUERTO RICO, AND THE MACYS.COM AND BLOOMINGDALES.COM WEBSITES. THE
COMPANY ALSO OPERATES FOUR BLOOMINGDALE’S OUTLET STORES.