JetBlue Airlines 2005 Annual Report Download - page 4

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pressures. With respect to fuel, we will continue to take advantage of any opportunities to add to our
hedge position and are focused internally on every means whereby we can safely and reliably reduce
our fuel burn per block hour via improved techniques and new software systems in areas such as flight
planning. Increased utilization of our assets and economies of scale as we grow, along with a dedicated
effort to justify every dollar we spend, will also contribute to our continued focus on cost control.
Despite the financial results of 2005, the future remains bright for JetBlue. We remain in a position of
strength, thanks to the brand equity we have worked so hard to achieve and our ability to maintain a
vigilant focus on low costs. With that in mind, our goal for 2006 and beyond is to return to
profitability while scaling our culture as we grow. We will continue to hire crewmembers based on
friendly attitudes, train them properly and provide them with the necessary tools to deliver the JetBlue
Experience. More than 1,200 JetBlue crewleaders have successfully completed our Principles of
Leadership program, and they continue to be held accountable for our crewmembers’ success. We will
welcome up to eight new crewmembers a day to JetBlue in 2006, and every new crewmember will
attend orientation where JetBlue’s senior leadership will introduce them to our values: Safety, Caring,
Integrity, Fun and Passion.
We are confident that our commitment to bringing humanity back to air travel will continue to attract
and retain customers as we grow our airline. As we enter our seventh year of operations, we remain
committed to providing the best airline experience for our customers and crewmembers alike.
On behalf of our over 10,000 dedicated crewmembers, thank you very much for your continued
support of our airline.
Most Sincerely,
David Neeleman—Chairman and Chief Executive Officer
Dave Barger—President and Chief Operating Officer