JetBlue Airlines 2005 Annual Report Download - page 16

Download and view the complete annual report

Please find page 16 of the 2005 JetBlue Airlines annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 100

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100

Destination Service Commenced
Boston, Massachusetts January 2004
Sacramento, California March 2004
Aguadilla, Puerto Rico May 2004
Santiago, Dominican Republic June 2004
San Jose, California June 2004
New York, New York (LGA Airport) September 2004
Phoenix, Arizona October 2004
Nassau, The Bahamas November 2004
Burbank, California May 2005
Portland, Oregon May 2005
Ponce, Puerto Rico June 2005
Newark, New Jersey October 2005
Austin, Texas January 2006
Richmond, Virginia March 2006 *
Hamilton, Bermuda May 2006 *
* Date service is scheduled to commence.
In January 2006, we began service between Boston and Washington D.C. with six daily flights on
our EMBRAER 190 aircraft and, in February 2006, we commenced service from Boston to Nassau,
The Bahamas. We are the leading carrier in number of flights flown per day between the New York
metropolitan area and Florida, as well as individually to Fort Lauderdale, the most traveled route in
the nation, as measured by the average number of passengers flown per day. We also offer the most
flights from the New York metropolitan area to California, as well as individually to both the Los
Angeles and the San Francisco Bay areas. We are JFK’s largest airline measured by passengers.
We have filed applications with the DOT to offer daily non-stop service from New York to
Cancun, Mexico and Bermuda, subject to approval by the DOT, Mexican government and the
Bermudian government.
Our objective is to schedule a sufficient number of flights per day on each route to satisfy demand
for our low-fare service. In selecting future markets, we intend to continue to follow our strategy of
providing service primarily to underserved markets with high average fares. In addition, we will seek
opportunities to offer point-to-point service between our existing cities.
High Quality Customer Service
We devote a great deal of time and attention to hiring employees who will treat customers in a
friendly and respectful manner. The importance of providing caring customer service is emphasized in
training. In addition, our policies and procedures are designed to be customer-friendly. For example:
• all seats are pre-assigned;
• all travel is ticketless;
• our policy is not to overbook flights;
• fares are low and based on one-way travel;
• no Saturday night stay is required; and
• change fees are only $30 per passenger ($25 if done through our website) compared with
amounts of $50 to $100 charged by other major U.S. airlines, except in certain markets where
our competitors have matched our fee.
Our focus on customers is also evidenced by our fleet of all new aircraft with roomy leather seats,
each equipped with free DIRECTV® and spaced comfortably apart with 34 inches of legroom
between seats throughout our A320 aircraft, except for the first nine rows which have 32 inches.
Seating in our EMBRAER 190 aircraft is a comfortable two-by-two configuration with either 32 or 33
inches of leg room.
8