Honda 2012 Annual Report Download - page 21

Download and view the complete annual report

Please find page 21 of the 2012 Honda annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 70

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70

FREED Hybrid
(Japan)
Civic Si Sedan
(North America)
JAPAN
Total industry automobile sales in Japan*1 for fiscal year 2012 rose approximately 3%, to approximately
4.75 million units. Although the Great East Japan Earthquake and the floods in Thailand had an impact,
automobile sales remained stable due to government stimulus policies that provided tax breaks and
subsidies for eco-car purchases in the second half of the fiscal year as well as other factors.
Honda’s unit sales in Japan were almost on a par with the previous fiscal year at 580 thousand
units*2. The impact of lower production due to the Great East Japan Earthquake and the floods in Thailand
negated strong sales of new models such as the Fit Shuttle, the Fit Shuttle Hybrid and the FREED
Hybrid, as well as of the new N Box mini vehicle.
In production activities, Honda’s unit production of automobiles declined 4.6% from the previous
fiscal year, to 870 thousand units due to the impact of the aforementioned natural disasters.
*1 Source: JAMA (Japan Automobile Manufacturers Association): (as measured by the number of regular vehicle registrations
(661cc or higher) and mini vehicles (660cc or lower))
*2 Certain sales of automobiles that are financed with residual value type auto loans by our Japanese finance subsidiaries are
accounted for as operating leases in conformity with U.S. generally accepted accounting principles. As a result, they are not
included in total sales of our automobile segment or in our measure of unit sales.
NORTH AMERICA
In calendar year 2011, total industry sales in the United States* increased approximately 9% over the
previous year, to approximately 12.78 million units. Sales of small passenger cars and SUVs in particular
were firm, reflecting an upswing in consumer sentiment and an improvement in the employment rate.
Under these circumstances, Honda’s consolidated automobile unit sales in North America for fiscal year
2012 decreased approximately 9.3% from the previous fiscal year, to 1,323 thousand units. The launch of
the fully remodeled Civic and CR-V models generated sales, but supply constraints caused by supply
chain disruptions from the Great East Japan Earthquake had a negative impact on vehicle availability.
Honda Motor Co., Ltd. 19