Honda 2012 Annual Report Download - page 17

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Dio110
(Japan)
Four Trax Foreman 4x4
(North America)
CBR250R
(Japan)
JAPAN
Total industry demand for motorcycles in Japan* in fiscal year 2012 was approximately 450 thousand
units, approximately 6% higher than in the previous fiscal year. Although the number of licensed riders
declined in line with the continued decline in the population of young people in Japan as well as changes
in consumer preferences, unit sales growth was driven by the launch of new models, etc.
Honda’s consolidated total unit sales in Japan in fiscal year 2012 were 220 thousand units, up 15.8%
from the previous fiscal year. This result reflects the positive impact of the launch of the new Dio110
model scooter, increased sales of the Giorno scooter, and the newly launched global strategic road
sports CBR250R model, whose global manufacturing base is in Asia.
* Source: JAMA (Japan Automobile Manufacturers Association)
NORTH AMERICA
Total demand for motorcycles and all-terrain vehicles (ATVs) in the United States* during calendar year
2011 declined approximately 5% from the previous fiscal year, to approximately 663 thousand units.
Demand fell short of making a full-scale recovery as consumer sentiment remained muted despite signs
of improvement in the employment rate and income levels.
Under these circumstances, Honda’s consolidated unit sales in North America for fiscal year 2012
increased 8.1% from the previous fiscal year, to 200 thousand units. Unit sales of motorcycles increased
18.9% from the previous fiscal year, to 107 thousand units, due to strong sales of the newly introduced global
strategic road sports CBR250R model, the Ruckus scooter and certain other models. Unit sales of ATVs
decreased 2.1%, to 93 thousand units, due to decline in industry demand for sport ATVs, which more than
offset favorable sales of utility ATVs, such as Four Trax Foreman 4x4, which underwent a full model change.
* Source: MIC (Motorcycle Industry Council)
Honda Motor Co., Ltd. 15