Honda 2012 Annual Report Download - page 11

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Over the past few years, we have
focused our resources on developing new
hybrid technology in the form of an origi-
nal lightweight and compact system
called IMA (“Integrated Motor Assist”). We
are currently taking IMA to the next stage
of evolution with the development of a
two-motor plug-in hybrid system. The
new plug-in hybrid technology is due to be
introduced in the North American market
during 2012 in the fully remodeled Accord.
Furthermore, we have developed a highly
efficient, high output Sport Hybrid
SH-AWD (Super Handling All-Wheel Drive) system, which will provide both excep-
tional performance and fuel economy.
We unveiled the NSX Concept next-generation sports car at the North American
International Auto Show held in Detroit, U.S., in January 2012. The NSX Concept,
which is being developed with hybrid technology serving in a key role, will be
emblematic of the new generation of sports supercars. At the same show we
debuted the ILX compact sports sedan, which will be a gateway model to attract
younger buyers to the Acura luxury brand, as well as a prototype of the second-
generation RDX crossover sport utility vehicle. We are also developing the RLX as
the flagship luxury sedan of the Acura line-up.
The vast array of technologies announced as the “Earth Dreams Technology”
initiative will serve to position our line-up to meet market needs. We expect to further
expand and enhance the Acura and Honda brands in North America.
Targeting a stronger position in mini-vehicle and compact
vehicle segments to reinforce business operations in Japan
Mini-vehicles and compact vehicles comprise a large part of the Japanese car market
because many consumers prefer smaller, more fuel-efficient vehicles. Maintaining
stable sales and production in these two categories is critical for Honda in order to
ensure profitable business operations in the Japanese market.
In December 2011, we moved to
strengthen the position of Honda within the
fiercely competitive mini-vehicle category
with the launch of N BOX, the first model in
the new N Series of mini-vehicles. This
model features a completely redeveloped
engine and powertrain platform that
embody Honda values by realizing top-of-
class cabin space and fuel economy. Future
models will share the same engine and
platform helping to strengthen the N Series
model line-up as well as reinforce Honda’s
presence within the mini-vehicle segment.
Accord Coupe Concept
N BOX Custom
Honda Motor Co., Ltd. 09