Honda 2012 Annual Report Download - page 18

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Motorcycle Business
NC700S
(Europe)
Activa
(India)
Air Blade
(Vietnam)
EUROPE
Total demand for motorcycles in Europe* during calendar year 2011 declined approximately 8%, to
approximately 865 thousand units. Weak consumer sentiment due to growing economic instability in
Southern European countries, in particular, adversely affected demand.
Under these circumstances, Honda’s consolidated unit sales in Europe for fiscal year 2012 decreased
2.0% from the previous fiscal year, to 198 thousand units, slightly better than the lackluster market as a
whole. This result is attributable to strong sales of the newly-launched global strategic road sports
CBR250R model the newly-launched scooter model Vision110 as well as a modest contribution from
the NC700S, which was launched in the last month of the fiscal year.
* Based on Honda research, the motorcycle registration market for Europe includes 10 countries: the United Kingdom, Germany,
France, Italy, Spain, Switzerland, Portugal, the Netherlands, Belgium and Austria.
ASIA
Total demand for motorcycles in Asia*1 during calendar year 2011 increased approximately 3%, to
approximately 42.9 million units. Demand for motorcycles continued to expand despite the impact of
the floods in Thailand, the introduction of interest rate hikes to control inflation and tightening of credit
policies in certain countries in the region. Unit sales in India rose approximately 16%, to approximately
13.14 million units, while sales in Indonesia increased approximately 9%, to approximately 8.01 million
units. Sales in Thailand rose approximately 4%, to approximately 1.92 million units, despite the effects
of the flooding.
Annual Report 201216