DIRECTV 2007 Annual Report Download - page 8

In addition, we will maximize growth
opportunities by expanding our very popular
pre-paid program in key markets and
increasing multiple set-top box penetration.
With these strengths and strategies in place,
we couldn’t be more excited about the
future for DIRECTV Latin America.
Looking Ahead – Taking DIRECTV
to a Whole New Level
A recent milestone occurred on February
27 as Liberty Media Corporation became
our largest shareholder by acquiring News
Corporation’s stake in the company. As part
of the transaction, John Malone and Greg
Maffei were elected to the DIRECTV Board.
We have already started breaking ground
on this exciting chapter at DIRECTV and
look forward to working with our new
colleagues at Liberty Media to provide an
ever-increasing number of customers with
the fi nest television experience available.
Looking toward that future, we believe
we are well positioned for years of profi table
growth. Our infrastructure has clear advan-
tages in cost, scale, fl exibility, consistency
and speed to market. Our national reach has
enormous branding, communication and effi -
ciency benefi ts. Our singular focus on video
serves us well by creating true excellence in
an area that many consumers care deeply
about – a quality television experience.
We will not rest on our laurels – we will
continue to introduce unique and compel-
ling services to bring the DIRECTV experience
to new heights. Among our key initiatives
is to fully integrate our customers’ vast
information and entertainment devices in
their homes. An important fi rst step toward
meeting this goal is our new DIRECTV™
MediaShare service, which enables customers
to view pictures, music and video content
from their PC on their TV. MediaShare will
also allow customers to watch recorded
shows from their DVR on their PC. We will
also make strides in mobility and continue
to work towards a whole-home solution, as
those areas will become a critical part of the
DIRECTV experience in the future.
Financially, we expect to take DIRECTV
to a whole new level in terms of profi tability
and cash fl ow growth. We will accomplish
this through continued focus on higher-
quality subscribers who are more inclined to
buy premium and advanced services while
remaining loyal to DIRECTV for longer periods
of time. We also plan to reduce capital expen-
ditures and drive higher operating margins
as we take full advantage of scale effi ciencies
and rigorous cost controls.
Our confi dence in achieving these goals
is bolstered by the terrifi c management team
in place – a unique group of executives with
a great mix of experience and skills. This
is also a company of employees, who are
passionate, dedicated and excited about
the business.
Given the stage we’ve set over the past
few years and the enormous potential we
have, I believe that DIRECTV’s best years
are still ahead of us.
Chase Carey
President and Chief Executive Offi cer
THE DIRECTV Group, Inc.
ling
services
to
bring
the
DIRECTV
experience
to new hei
g
hts. Amon
g
our ke
y
initiatives
is to full
y
inte
g
rate our customers’ vast
in
f
ormation and entertainment devices in
their homes. An im
p
ortant fi rst ste
p
toward
meeting t
h
is goa
l
is our new DIRECTV
™
MediaShare service
,
which enables customers
to
t
t
t
view pictures, music an
d
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d
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fr
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r
om
om
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om
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ed
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6 DIRECTV