Blackberry 2003 Annual Report Download - page 8

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6
7
BlackBerry฀Enterprise฀Server
A฀number฀of฀enhancements฀to฀the฀BlackBerry฀Enterprise฀Server฀were฀released.฀New฀features฀such฀as฀
integrated฀attachment฀handling,฀wireless฀synchronization฀of฀deletes,฀wireless฀folder฀management฀and฀
enhanced฀IT฀management฀functionality฀continued฀to฀make฀BlackBerry฀the฀most฀advanced฀solution฀for฀
the฀corporate฀customer.฀
The฀number฀of฀third-party฀Java฀based฀applications฀available฀for฀BlackBerry฀continued฀to฀grow฀
and฀drive฀value฀for฀our฀customers.฀In฀addition,฀we฀launched฀the฀Mobile฀Data฀Service฀(MDS)฀which฀
allows฀enterprise฀customers฀to฀access฀corporate฀application฀data฀using฀the฀same฀secure,฀push-based฀
architecture฀that฀delivers฀BlackBerry฀email.
BlackBerry฀Connect
This฀year,฀RIM฀launched฀its฀BlackBerry฀Connect฀program฀enabling฀mobile฀device฀manufacturers฀to฀equip฀
their฀handsets฀with฀the฀integrated฀ability฀to฀access฀the฀BlackBerry฀Enterprise฀Server฀using฀the฀secure,฀
push-based฀BlackBerry฀architecture฀and฀infrastructure.฀This฀program฀has฀been฀extremely฀successful฀and฀
throughout฀2003,฀RIM฀entered฀into฀arrangements฀with฀leading฀vendors฀such฀as฀Nokia,฀Symbian฀Ltd.,฀
PalmSource฀Inc.฀and฀High฀Tech฀Computer฀Corp.฀(HTC).฀We฀also฀continue฀to฀pursue฀partnerships฀with฀
OEM฀manufacturers฀and฀handset฀vendors฀for฀our฀BlackBerry฀hardware฀reference฀design.
OEM฀Radios
RIM฀received฀regulatory฀certication฀and฀launched฀its฀next฀generation฀OEM฀radios฀for฀GSM/GPRS฀
networks.฀These฀products฀have฀led฀to฀a฀number฀of฀design฀wins฀throughout฀the฀year.฀RIM฀signed฀
agreements฀with฀such฀global฀leaders฀as฀Melard฀Technologies,฀Alpha฀Micro฀Components,฀and฀
Panasonic®฀Computer฀Solutions฀Company.
Sales฀&฀Marketing
During฀scal฀2003,฀RIM฀successfully฀launched฀multiple฀products฀available฀for฀use฀on฀over฀50฀networks฀
in฀30฀countries฀around฀the฀world.฀Working฀closely฀with฀our฀carrier฀partners,฀we฀continued฀to฀grow฀the฀
BlackBerry฀customer฀base฀in฀North฀America,฀Europe฀and฀Asia.฀Through฀targeted฀advertising฀campaigns฀
and฀cooperative฀marketing฀efforts,฀we฀continued฀to฀foster฀brand฀awareness฀and฀prominent฀media฀
coverage.฀The฀coming฀year฀will฀be฀focused฀on฀expanding฀our฀distribution฀channels฀into฀consumer฀
markets฀and฀driving฀further฀success฀in฀the฀enterprise฀market.
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Companies฀with฀BlackBerry฀
Enterprise฀Server฀Installed
01
2,300
02 03
5,000
10,000
00
900