Avon 2006 Annual Report Download - page 6

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OUR ROADMAP
TO SUSTAINABLE GROWTH
With solid progress across all four parts
of our turnaround plan, we feel confi dent
that we’re on the right path to achieve
sustainable growth. We will continue to
accelerate our investment in our brand; we
will step up investment in our channel and
our Representatives; we will continue to
drive out costs; and we will manage Avon
for the long-term.
I would like to share one last exciting initiative
with you: As we went to press with this report,
we launched Avon’s fi rst-ever integrated
global advertising campaign supporting
both our brand and our channel. Themed
“Hello Tomorrow,” the campaign creates an
opportunity to speak in one voice with one
unifi ed message to all of our audiences.
For consumers, “Hello Tomorrow” offers a
high-impact new look for Avon that will be
featured in exciting new product advertising
around the world, with the same visuals
and messages carried through all consumer
communications, including the sales brochure.
For our Representatives, “Hello Tomorrow”
will build pride and attract new recruits with
a consistent branding message that will
be carried through all recruiting materials
worldwide and our fi rst-ever global recruitment
advertising campaign.
But beyond this, “Hello Tomorrow” is also a
wonderful expression of Avon’s commitment
to the community. In 2006, Avon and the
Avon Foundation proudly reached the
incredible milestone of raising and donating
$500 million worldwide to help improve
the lives of women. And just recently, Avon
launched a grassroots “Hello Tomorrow”
fund in 19 countries, which will award funds
to help individuals implement new programs
that empower women of all ages.
So in 2007, we continue our journey to create
a better tomorrow for all those we serve and
who contribute to our success. In closing, I
want to extend some very special recognition
to the people on whom we depend the most,
including our fi ve million Representatives
around the world, and our team of Avon
associates who helped us launch our business
turnaround in 2006. I also want to recognize
our Board of Directors, whose counsel and
guidance are always so invaluable. And fi nally,
I want to extend a very special thanks to you,
our Avon shareholders, for your continuing
belief in the company and in our management
team, especially during this turnaround year.
As we look forward, we remain confi dent in
our path, and committed to restoring Avon to
sustainable growth. We are working hard to
create a new tomorrow for Avon, and this new
tomorrow starts today.
Andrea Jung
Chairman and Chief Executive Offi cer
March 15, 2007