Audi 2006 Annual Report Download - page 38
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Systematic functionality
is also the priority in the
design of the cockpit.
ECONOMY: THE CUSTOMISED PRODUCT
36 AUDI 2006 ANNUAL REPORT
Bassani has agreed on the layout with the client,
the Wally boss, who drives an Audi, chooses the
yard and supervises the building of the boat. The
result is then usually yet another design icon of
the calibre that has earned Wally the reputation
as the most spectacular yacht-builder since its
establishment in 1993. Because the brand is as
far flung from conventional yacht design as the
Audi TT original was from its competitors.
Cultural revolution: 118 WallyPower
Once some two dozen of these superlative sail-
ing boats and floating designer yachts had given
their owners the freedom of the waves, Luca
Bassani believed the time had come to kick off a
new cultural revolution in the race for status at
exclusive harbour resorts. In creating the high-
speed motor yacht 118 WallyPower, he has not
only switched discipline but also probed the very
limits of what is possible – in both technical and
visual terms. This su
perlative vessel is the instru-
ment of his creativity.
An overdose of emotions.
Its extrovert design has already earned the
WallyPower a reputation as the stealth bomber
of the seas.
and minimalist grace is a feast for the eyes of
every design aesthete.
To find out about Luca Bassani the man, you
need to look at his boats. A devotee of risk sports
on the periphery of the yachting universe, and
heir to an Italian business empire in kitchen ap-
pliances, he fell in love with sailing at an early
age. But he was always filled with a sense of hav-
ing to provide a new point of focus for the yacht-
ing world. This, the key to the success of Wally,
ultimately also led to a new
business idea. Bassani needs
neither his own yard nor his
own design studio to run his
business. He works hand in
hand with the best engineers,
designers and interior spe-
cialists from the company’s
headquarters in Monte Carlo.
And thanks to internation-
al star designers, below
deck Wally yachts are more
reminiscent of purist salons
with designer furniture than
of conventional cabins. Once
Relaxing in a racing
atmosphere: the stern
of the motor yacht
“118 WallyPower”.