Audi 2006 Annual Report Download - page 111

Erich Schmitt has been a member of the Board of
Management at AUDI AG since November 1992.
A mechanical engineer by background, he spearheaded
the Purchasing Division and the Audi company’s
activities in China for some 14 years. He has been
Chairman of the Board of Management at SEAT, S.A.
since October 2006.
“auto emoción” is the SEAT brand slogan. In fact,
Spain’s only car brand is as charged with emo-
tion as the Spaniards themselves. The car is a
product that addresses feelings directly. And it
wants to show the good feeling that a customer
has when driving their car. A car is therefore al-
ways a statement, too. The philosophy of the
SEAT brand appeals to young people in particu-
lar. That could not be more appropriate. Because
SEAT is a youthful, sporty, ambitious brand. You
can tell that straight away from the dynamic de-
sign of our vehicles. And you feel it the moment
you get behind the steering wheel of one of our
models.
SEAT customers are modern customers who
also believe it is important to protect the envi-
ronment. Because there is no contradiction be-
tween sportiness and low fuel consumption at
SEAT, thanks to the high-performance, progres-
sive engines in our models.
Our strategy is to delight the customer. A clear
objective that encompasses all areas of the com-
pany – Development, Production, Sales and
Service. We have defined an array of measures
with which we aim to achieve this: we will enter
new markets, further improve our dealer network,
enhance the efficiency of our corporate process-
es and add new, attractive models to our product
range. We are heading in the right direction, as
reflected in the rise in unit sales for 2006.
To achieve our objectives, we seek to offer top-
quality products at attractive prices. A combina-
tion that is bound to give every SEAT driver a
good feeling.
A good
feeling
The new man at the helm
of SEAT: Erich Schmitt
CULTURE: SEAT
PHOTO: CLAUDIA KEMPF
109AUDI 2006 ANNUAL REPORT