Audi 2006 Annual Report Download - page 121

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Audi is the ideal choice for automotive
leading roles, not just in real life, but also
on the silver screen. The brand with the
four rings has now been appearing in ma-
jor film productions for a number of years,
in the capacity of car partner. In 2004, Audi
even purpose-built the futuristic Audi RSQ
sports coupe for the event movie “I, ROBOT”
starring Will Smith. Last summer, Kate
Bosworth, alias Lois Lane, could be seen
driving through Metropolis in the Audi A3
Sportback in “Superman Returns”. Audi
also acted as partner for the filming of
Patrick Süskind’s best-seller “Perfume” in
2006. To celebrate the partnership, a prize
draw of a one-week tour of the original
filming locations in Provence in the new
Audi TT Coupé was held. This took place at
an exclusive after-show party hosted by
Audi and Constantin Film AG, following
the opening night in Munich.
Audi Tradition entered three historic models in the 2006 world-famous Mille Miglia in Italy.
The fastest classic car rally in the world covers the 1,000 miles from Brescia to Rome and back
in just two daytime stages and one overnight stage. One of the most attractive roadsters
of the 1930s, the Wanderer W 25, was on view again this year. Two performance-reduced
versions of these automotive gems, without a compressor, took part alongside the W25 K with
compressor. The field of Audi starters was rounded off by the DKW Monza, which broke
an amazing five world records in 1956 and was thus celebrating its fiftieth birthday at the
Mille Miglia.
Mille Miglia – 1,000 miles
from Brescia to Rome
Audi on the silver screen
The Salzburg
Festival
2006 was an auspicious
year for the Salzburg
Festival: the 250th anni-
versary of the birth of
Wolfgang Amadeus
Mozart. As well as spon-
soring the festival, Audi
acknowledged this an-
niversary by lending its
financial support to the
rebuilding of the small
festival hall “Haus für
Mozart”. The highlight
of the festival was the
first “Audi Night”, to
which numerous VIPs
and friends of Audi were
invited following the
opening night of Mozart’s
“Magic Flute”.
Audi Forum for
connoisseurs
Under the motto “Master
Chefs Visiting”, two
Michelin-star chefs treat-
ed guests at the AVUS
Restaurant at Audi Forum
Ingolstadt to exquisite
culinary treats in 2006:
Norbert Niederkofler,
with one Michelin star,
and the three-star Eckart
Witzigmann, probably
Germany’s most famous
chef. Both chefs capti-
vated the guests with ex-
traordinary compositions
of flavours and garnered
rich applause at the end
of the evening.
The most attractive
roadster of the 1930s:
the Wanderer W 25
Actress Karolina Herfurth,
star of the film “Perfume”.
CULTURE: IN BRIEF
PHOTOS: AUDI
119AUDI 2006 ANNUAL REPORT