Audi 2006 Annual Report Download - page 37

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Swift, unconventional and successful:
by concentrating on the essentials, the Monegasque
yacht builder Wally is revolutionising boatbuilding.
Text Peter Hannemann
Pure
passion
Choice designer furniture
and natural materials
dictate the character of
the “Wally B” below deck.
Perfect workplace for
sailors: no superfluous
superstructures im-
pede the crew on deck.
ECONOMY: THE CUSTOMISED PRODUCT
PHOTOS: WALLY
35AUDI 2006 ANNUAL REPORT
It is permeated with the scent of the big, wide
world. And more: everything that is beautiful
and desirable under the Italian sun comes to
life when Luca Bassani takes you on board one of
his fabulous vessels. You could probably describe
him as incorrigibly obsessed with lifestyle and de-
s
ign, because for all the cult status that his yacht
brand Wally now enjoys, Bassani himself has not
adopted the airs and graces of a star. Even
though his preferred clientele are tycoons and
billionaires who often surround themselves with
the creations of the elite. It is simply that Bassani
knows how to arouse the passions of the elite.
Whenever the Wally boss unveils another new
yacht for the rich and super-rich, it rapidly be-
comes clear that even the most pampered of
customers will still register the addictive pull of a
new plaything. All other yachts will suddenly
look so “last year”, and affluent clientele will sim-
ply swoon for the new version.
Wally yachts are for the purist: clear and neat in
appearance, possibly even aesthetically ex-
treme, and featuring only choice materials. All
packed into an iconic boat design – eerily per-
fect, from bow to stern and from mast to rigging.
Eschewing all superfluity
Bassani eschews everything superfluous, uses
graphite for the hull, kevlar for the sails and
titanium for the rudder. The interiors are stylisti-
cally very reminiscent of modern classics. When-
ever such Wally yachts pull into the marinas
of Saint-Tropez, Porto Cervo or Portals Nous,
other boat owners surreptitiously reach for their
binoculars and fall respectfully silent, knowing
only too well that Wally boats are currently the
measure of all things in the sailing world. Merely
the way the metal of a hydroplane shimmers
according to the light conditions as it cuts
through the waves with its slender hull >>