Audi 2006 Annual Report Download - page 150
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69.8 (72.2) percent of all Audi vehicles sold by the Audi Group in the past financial year
were destined for Western Europe. It registered significant growth rates in the key markets
of this region, despite these markets as a whole contracting. Audi for example boosted its
unit sales in the United Kingdom – the brand’s most important export market in Western
Europe – by 5.7 percent to 86,003 (81,374) units. Audi is yet again the market leader in
Spain’s premium segment, with 54,557 (49,453) units sold.
Vehicle sales by model
2006 2005
Audi A2 260 13,321
Audi A3 73,658 75,673
Audi A3 Sportback 161,906 139,496
Audi TT Coupé 16,753 10,633
Audi TT Roadster 2,745 5,635
Audi A4 saloon 162,239 170,390
Audi A4 Avant 142,302 154,422
Audi A4 Cabriolet 27,410 23,560
Audi RS 4 saloon 4,375 509
Audi RS 4 Avant 2,661 11
Audi RS 4 Cabriolet 585 –
Audi A6 saloon 148,227 141,059
Audi A6 Avant 76,556 64,878
Audi A6 allroad quattro 9,799 7,431
Audi Q7 52,771 674
Audi A8 22,601 21,417
Total, Audi brand* 905,188 829,109
Lamborghini Gallardo 1,610 1,071
Lamborghini Murciélago 477 529
Total, Lamborghini brand 2,087 1,600
Other Volkswagen Group brands 228,279 214,405
Total, Group 1,135,554 1,045,114
* including internal vehicles for launch purposes
Partnership with renowned market research institute
In partnership with the University of St. Gallen, AUDI AG and a market research lab
have established a leading international research centre that focuses on integrating cus-
tomer requirements even more deeply into the development and marketing processes for
cars. The aim of this Audi market research activity is to identify customers’ individual and
market-specific preferences using innovative methods of market research, and to incorpo-
rate the findings into the Audi development process at an early stage.
The market research lab will be spearheaded by a well-established researcher and has
access to an international network of high-calibre experts.