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XM SATELLiTE RADiO 20 0 1 Annual Report
Recognition
Product of the Year
“
XM would have made history by merely launching America’s first commercial satellite
radio service. But we went beyond simply introducing something new and developed
a service that was so fun, functional and consumer friendly that Fortune named XM
the Product of the Year.
XM, wrote Peter Lewis of Fortune, “is the first major advance in radio since FM
emerged in the 1960s, and the best thing to happen to mobile music since the
dashboard CD player … If you spend a lot of time on the highways, you’ll never go
back to listening to stations that fade in and out and don’t play your kind of music.”
Fortune’s designation of XM as its best of 2001 was a sentiment echoed by a
multitude of reviewers across the country. The experts’ rave reviews touched upon
every element of XM:
On our music: “The more I spun the Sony’s dial, the more I heard the
true music appreciation and knowledge going into the programming —
from the progressive, twangster sounds of ‘X Country’ to the invigorating
contemporary gospel of ‘Spirit,’ the pure grit of ‘Bluesville’ and the arty
eclectic mix of ‘Fine Tuning’.” — Philadelphia Daily News
“I had a tough time giving it up … and I’m a music critic with
thousands of my own CDs at hand.” — Detroit Free Press
On the quality of our sound: “Most people in most cars could easily
mistake satellite radio for CD …” — Popular Science
“CD-quality audio …” — Chicago Tribune
On our diversity: “The programming choices were nothing short of
awesome … XM’s 100 channels offer breathtaking diversity.”
— Chicago Tribune
“With 100 channels of music, news and talk, it offers far more variety
than any one city’s set of FM outlets …” — Washington Post
On our technology: “XM’s signal was consistent, even under the freeway
overpasses and near tall buildings …” — San Francisco Chronicle
“Sea-to-shining-sea digital saturation …” — Entertainment Weekly
Concluded Fortune’s Peter Lewis: “Satellite radio is music to my ears … beam me up.”
The positive reviews XM has received underscores that we have beamed the entire
nation up to a new level of entertainment enjoyment, with a product of such high
quality, that it has set an unbeatable standard for an entirely new medium.
— Peter Lewis, Fortune
“
Fortune
Product of Year
Popular Science
Best of What’s New Grand Awa rd
Time
2001 Inventions of Year
Popular Mechanics
Editor’s Choice Award
AMI Auto World
One of the Best New Car Options
TechTV
Best of CES
CES
Innovations Award
Entertainment Weekly
“A” Rating
Truck Writers of North America
Technical Achievement Award
AudioVideo Magazine
Autosound Grand Prix Award
Mobile Electronics
Indus try Achievement Awa rd
Parents’ Choice
2002 Recommenda tion
Awards
4XM SATELLiTE RADiO 2 001 Annual Report
AR 2001 TEXTPGONLYFINAL 4/9/02 12:06 PM Page 4