XM Radio 2001 Annual Report Download - page 14

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Partners
LeSabre |Rendezvous
“
“XM was one of our hottest new products during the 2001 holiday season …
Customer feedback has been incredibly positive.”
— Allen Lenzmeier, President, Best Buy Retail
“I believe that digital satellite radio is the most exciting addition to the mobile
electronics category since the in-dash CD player.”
— Allan McCullough, President and CEO, Circuit City
XM has attracted outstanding automotive distribution partners, including Buick, Cadillac,
Chevrolet, Chevy Trucks, GMC, Oldsmobile, Pontiac, Saab, Saturn, Isuzu, Subaru,
Suzuki and most recently Volkswagen/Audi and Nissan/Infiniti.
GM is a key strategic XM investor and automotive partner and became the first auto
manufacturer in the world to offer XM as a factory-installed option on 2002 Cadillac
DeVille and Seville models. GM will dramatically expand availability of XM radios as a
factory-installed option across 25 popular car and truck models including the Buick
LeSabre, Cadillac CTS, Chevrolet Cavalier, Impala, Avalanche, Silverado, Suburban and
Tahoe, GMC Yukon and Pontiac Grand Am to name a few. GM expects to have XM
available on all its models in the next two years.
XM has also attracted truck manufactures like Freightliner and Peterbilt and several
truck fleets. The service is extremely popular among the three million truck drivers in
the United States. We have also expanded availability of XM radios at truck stops such
as Pilot and Travel Centers of America.
We executed on the retail front with our equally outstanding group of retail partners
including Best Buy, Circuit City, Tweeter, Good Guys, Crutchfield, Ultimate Electronics,
Car Toys, The Wiz, Sound Advice and many other retailers. In 2002, retail distribution
is expanding into Sears, one of the nation’s premier retailers, and participating
RadioShack dealers and franchisees.
XM also recently announced a joint marketing agreement with DIRECTV, another
strategic XM investor, to harvest XM subscribers from the existing base of DIRECTV
satellite television customers — because if you love satellite television, you’ll love
satellite radio.
Thanks to this powerful marketing and retailing engine, XM is already exceeding all
expectations in terms of consumer uptake. But with the engine just revving up, the
best is yet to come!
2003 Models
Featuring XM
CTS |DeVille
Escalade |Escalade ESV
Escalade EXT |Seville
Avalanche |Cavalier |Impala
Monte Carlo |Silverado
Suburban |Tahoe
Denali |Denali XL |Sierra
Yukon |Yukon XL
Alero
Aztec |Bonneville
Grand Am |Sunfire
Axiom |Rodeo
Murano |Pathfinder
G35 |I35 |M45 |Q45
Brands
Other Brands
Retail Partners
“
XM is yet another example of General
Motors’ commitment to leadership in
innovative products and services …
we are expanding this unique feature
across our car lines.
— Gary Cowger,
President, GM North America
12 XM SATELLiTE RADiO 20 0 1 Annual Report
AR 2001 TEXTPGONLYFINAL 4/9/02 12:08 PM Page 12