XM Radio 2001 Annual Report Download - page 13

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Programming
Music made fresh daily: XM isn’t elevator music. Only XM delivers 1500 hours of live
satellite radio programming each week with daily live shows across the most popular
genres. And the reason we can do it, beyond our 100 channels and wealth of partners,
is our investment in a staff of 200 program and music directors, consultants and on-air
personalities, described as a “who’s who” of radio talent led by our own Lee Abrams,
XM’s Chief Programmer, who is considered one of the top radio programmers of all time.
Altogether, XM’s staff offers 1250 total years of experience, is responsible for 400
gold records, has won 62 Record Industry Trade Awards, 33 ASCAP Awards, 23
Programmer of the Year Awards and 3 Grammys.
XM programmers draw on a digital music library of more than 1.5 million songs —
the largest collection of music outside the Library of Congress — ensuring that our
music presentations go beyond the usual tired playlists.
Our in-house talent is complemented by our artist family led by Quincy Jones, the
cultural and music icon who has helped shape American music from jazz to hip-hop
and Wynton Marsalis, the ambassador of jazz, considered the most outstanding jazz
musician and trumpeter of his generation. Both Quincy and Wynton are creating
content for XM along with other artists in this expanding family.
XM’s unrivaled capabilities have allowed it to pursue historic live programming firsts
including nationwide satellite radio broadcast of the World Series, the College Football
Championship Series and, through our relationship with NASCAR, Winston Cup and
other NASCAR sponsored races. We also paid tribute to George Harrison and aired
Handel’s “Messiah” live from Trinity church in NYC as well as concerts from Sting
and VH1 to benefit the NYC victims of September 11.
XM creates fans — not just listeners: Our world-class programming team and
programming partners are indeed all about treating music listeners like music
lovers … because loving the music is what satellite radio is all about.
Radio has always been the best way
to allow our music to be heard. Now,
XM makes it better than ever. XM is
the best thing to come our way in
many, many years.
“— Willie Nelson, Country Music Legend and XM Subscriber
“
Quincy Jones
Wynton M arsalis
Willie Nelson
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XM SATELLiTE RADiO 2 001 Annual Report
AR 2001 TEXTPGONLYFINAL 4/9/02 12:08 PM Page 11