XM Radio 2001 Annual Report Download - page 4

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Yet as successful as we have been, we recognize that we still have more to do and we’re keeping the
momentum going. Right now we are:
• Aggressively building our audience. We intend to spread the word about XM, using our multi-media
marketing effort, to increase our subscriber base and make XM a true mass-market product.
•Extending our presence among car companies.GM’s announcement that it will expand the
availability of XM radios as a factory-installed option to 25 model year 2003 cars is a big step.
We recently announced auto agreements with Isuzu, Volkswagen/Audi and Nissan/Infiniti.
•Expanding our line of radios.Pioneer, Sony and Alpine have been our leading suppliers. The
Pioneer universal receiver and in-dash AM/FM/XM radios have been popular XM products. Alpine
offers in-dash XM radios and recently introduced an XM universal receiver that enables any existing
car radio to receive XM. Sony, building on the success of its award-winning XM “Plug and Play”
radio, will soon offer a full line of in-dash car radios.
•Expanding our retail network.Recent retail expansion includes product availability at Sears and
additional participating RadioShack franchise dealer outlets, truck stops and independent car
stereo retailers.
•Further innovating the “Product of the Year.” We’re listening to our subscribers. We take their
requests via an 800 number and our website, and we are acting on their suggestions to make XM
even better.
Moreover, we are aware that the most important promise we have to keep is to our shareholders, our strategic
partners including GM, Clear Channel Communications, DIRECTV and American Honda, and of course, our
subscribers. We acknowledge that the Product of the Year is truly the product of your faith in us and in our
vision. We continue to hit milestones, execute our business plan and win recognition. Our goal over time is to
reward you fully for standing behind us with financial performance.
Years ago, we were asked the basic question: “Would people pay for radio?” In 2001, the answer was a
resounding “yes.” XM is truly the next generation of radio. Beyond AM. Beyond FM.
Don’t take our word for it … throughout this annual report we’ll let others speak for us.
Gary Parsons
Chairman Hugh Panero
President and CEO
Gary Parsons Chairman Hugh Panero President and CEO
AR 2001 TEXTPGONLYFINAL 4/9/02 12:06 PM Page 2