XM Radio 2001 Annual Report Download - page 11

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Programming
Hilariously Plentitudinous Multi-Genre
Programming … I Think I’m in Love.
“— Entertainment Weekly
“
“In this era of corporate control of major broadcast stations and rigid playlists,
satellite radio’s multi-channel approach offers the chance for iconoclastic rock radio
announcers infused with a love of the music to re-emerge …” — Los Angeles Times
“For decades, commercial radio has been shackled by inane DJs, tiny playlists and
dull imaginations. That’s about to change …” — Rolling Stone
Part rocket science, part rock and roll: XM’s content is as cutting-edge as the
technology behind it. The most revolutionary aspect may be the manner in which XM
sets radio free by providing listeners choices never before heard in the history of radio,
and by offering unprecedented live programming anchored by a team of world-class
on-air talent.
Unmatched music choice: Today, half of all radio stations are tied to just three
formats: country, adult contemporary, and news/talk/sports. XM frees radio, and more
important, its artists, personalities and listeners, from the few confining formats now
dominating the medium by offering an unprecedented choice of 71 music channels
covering every imaginable genre, including many never before heard on radio. XM’s
music channels are not just stations — they are destinations that feature exciting new
artists and personalities.
Beyond just music: XM’s music channels aren’t the only place listeners can enjoy
unparalleled selection. Listeners can also tune in to 29 channels featuring news,
sports, talk and entertainment including the only nationwide 24-hour radio broadcasts
of MTV, VH1, BET, NASCAR and USA Today. Other key partners include CNBC,
CNN Headline News, CNNfn, FOX News, FOX Sports, BBC World Service, ABC News
& Talk, Bloomberg, C-SPAN Radio, Radio Disney, Discovery Radio, E!, ESPN, Sporting
News Radio, Weather Channel, CNN En Espanol, Sesame Workshop and CNET. With
XM, consumers get the same extensive 24-hour news coverage in their cars that they
are used to receiving at home on cable or satellite television.
XM also offers an all-star team of top name news, sports and talk talent including
Art Bell, Sean Hannity, Phil Hendrie, Geraldo Rivera, Jim Lehrer, Sam Donaldson,
Bill O’Reilly, Tim Russert, Maria Bartiromo, Suze Orman, Dan Patrick and Rick Dees.
Scott Struber
Program Director, XMU
Emma W ilson
Program Director, BabbleOn
Maxx Myrick
Program Director, Real Jazz
Mark Parenteau
Program Director, XM Comedy
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XM SATELLiTE RADiO 2 001 Annual Report
AR 2001 TEXTPGONLYFINAL 4/9/02 12:07 PM Page 9