Qantas 2010 Annual Report Download - page 5
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3 ANNUAL REPORT 2010
With Qantas and Jetstar we have two
strong and complementary brands, and
a unique ability to respond to changing
market conditions. We aim to make each
airline the best in its class. And we have the
exibility to make ying decisions based
on the airline, aircraft and route that will
deliver the best outcomes for our customers
and returns to our shareholders.
Strong Complementary Brands
We’ve been part of Australian life for
90 years, and we’ve made an annual prot
every year since privatisation in 1995.
Our shareholders, customers, employees
and the Australian community look to us
for the highest standards of safety,
service, citizenship and environmental
responsibility and we aim to meet those
expectations year after year.
Sustainable Operations
At Qantas we consider good corporate
citizenship part of our role and
responsibility as the national carrier.
In a spirit of partnership, we support
Australian culture and sport, charitable
organisations, regional communities and
Indigenous advancement, promoting
excellence and equal opportunity.
Giving Back