Qantas 2010 Annual Report Download - page 11

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9 ANNUAL REPORT 2010
Qantas
It is now 90 years since Qantas started in
outback Queensland, and we remain hard
at work to make a journey with Qantas a
fresh and enjoyable experience for each
new generation of travellers.
In the past year we have introduced
more features to give our customers
greater control and exibility. This includes
exit row seat purchase, additional baggage
allowance purchase, advanced seat
selection and combined bookings for
ights, car hire and travel insurance.
We are successfully introducing Next
Generation Check-in, and it will
progressively be rolled out around major
domestic ports. With our new Q Card
Readers, Next Generation Check-in will
be as simple as a ick of a card, and we’re
also simplifying the bag drop process.
Our Qantas ‘refresh’ project is about
redening the Qantas signature at home
and in the world – one that is modern,
caring, distinctive, contemporary and
consistent.
Cabin: We are creating a seamless
Business Class offering. We’ll be investing
millions to upgrade the cabin and seats
on nine B747s, which will bring them in
line with our A380s. Over the coming year
our domestic eet will be revamped with
a new look Business Class product.
On-board: New domestic Business
Class menus will be designed by our
Qantas consultant chef Neil Perry to be
more consistent with our international
offering. A new inight entertainment
format is also being introduced.
Lounges: We have one of the world’s
best domestic airline networks and our
international lounges designed by Marc
Newson set the benchmark for global
excellence. We will be undertaking a
signicant refresh of Qantas Club lounge
facilities, with our domestic Business
lounges modelled on our international
Business lounges. Neil Perry will design
the food menus.
Our enhanced Qantas Frequent Flyer
program now has 7.2 million members
and continues to offer major opportunities
for the Group to win and reward loyal
customers.
Jetstar
With Jetstar, the goal is to create the best
low fares airline in the world, which is all
about sustainable growth and being true
to the positive and energetic values of the
brand. For example, this year Jetstar was
the rst airline in the world to trial the
iPad as an inight entertainment system.
Jetstar has now carried more than
50 million passengers since taking off
in 2004, with more than half of them
travelling for under $100. It is now well
placed in Asia through Jetstar Asia, which
is based in Singapore, and Jetstar Pacic
in Vietnam. It has a real opportunity to
achieve more.
Our people
This year our people continued to excel:
from exceptional customer care during the
volcanic ash crisis, through to delivering a
world rst new check-in system, they have
gone above and beyond. On behalf of the
leadership team I want to acknowledge
and thank everyone for their efforts.
ALAN JOYCE