Foot Locker 2006 Annual Report Download - page 12

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Lady Foot Locker focuses on offering the 14-to-35 year
old female an extensive selection of fashion-forward ath-
letic footwear, apparel and accessories in an easy to shop
environment. Store associates are trained and well-versed
on product technologies and are customer service experts
geared towards providing their target customers with a
comfortable shopping experience and merchandise that
satisfi es her tastes.
Developed by the Company in 1982, this division is a
leading national specialty store chain that specializes in
selling women’s athletic footwear and apparel. At year-
end, Lady Foot Locker operated a total of 557 stores, aver-
aging 2,200 gross square feet. Lady Foot Locker stores are
located primarily in shopping malls in the United States.
Since its fi rst store opened in 1987, the Kids Foot Locker
division has grown to a total of 335 stores that average
2,400 gross square feet each. Over the years, Kids Foot
Locker has earned high marks from its customers, typically
parents of children aged 5-to-11 years old, by providing
unique offerings of athletic footwear and apparel for chil-
dren, as well as excellence in fi tting and overall customer
service.
Today, Kids Foot Locker is the market leader in sell-
ing children’s athletic footwear and apparel, primarily in
shopping malls located in the United States. Its product
offerings are similar to those of Foot Locker, with a high
concentration in branded athletic footwear.
Key to Foot Locker, Inc.’s success is
the experience of its merchant-led
organization whose responsibili-
ties include identifying new trends
early to meet the needs of its target
customers. This is accomplished
by working closely with its vendors
to deliver innovative, exclusive and
fashion-right products to its stores.
The Company has a large private-
label apparel program designed to
provide quality offerings at lower
price-points than branded products.
These private-label products are
designed by Company associates
and sourced directly from third-party
manufacturers. The Company also
owns a manufacturing facility, Team
Edition, which is its primary source of
collegiate licensed apparel.
GLOBAL SOURCING
10
Lady Foot Locker and Kids Foot Locker have earned high marks from
its customers, by providing unique offerings of athletic footwear and
apparel, as well as excellence in fi tting and overall customer service.