Foot Locker 2006 Annual Report Download - page 10

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Since its acquisition by Foot Locker, Inc. almost 20 years
ago, Champs Sports has developed into the Company’s
second largest division and one of the leading mall-
based athletic footwear and apparel retailers in North
America. With 576 stores at year-end, 539 in the United
States and 37 in Canada, and which average 5,500 gross
square feet, Champs Sports targets the 12-to-25 year old
suburban consumer who is interested in team sports and
favors wearing fashion-forward merchandise.
In 2006, Champs Sports continued to distinguish itself
from its competition by offering fashion-right products
and superior customer service in a clean, consumer-
friendly environment. After several years of consolidat-
ing and remodeling its existing business, Champs Sports
increased its store base during 2006 by 20 stores. The
Company expects to continue to seek opportunities to
open additional Champs Sports stores in North America
over the next few years.
During the fourth quarter of 2006, the Company
opened its fi rst Champs Sports Just Hats store in the
Miami International Mall. Additional stores are expected
to be opened under the Champs Sports brand name and
operated by the Champs Sports division management
team.
Through innovative and integrated
marketing programs, Foot Locker, Inc.
positions each of its retail divisions
as an authority on, and destination
for, athletic footwear and apparel to
satisfy its core consumer’s wants and
needs. A clear and concise branding
message is created and conveyed
through a myriad of communication
vehicles, including television, maga-
zine, newspaper, on-line, in-store sig-
nage and exclusive VIP club member-
ship e-mails, to name a few. Sports
marketing, grassroots and commu-
nity-based programs are tailored to
increase brand awareness and further
strengthen each division’s relationship
with its customers.
MARKETING
8
Champs Sports continued to distinguish itself from its competition
by offering fashion-right products and superior customer service in
a clean, customer-friendly environment.