Experian 2015 Annual Report Download - page 22

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20
Protecting our business continued
Protecting our business
Principal risks What is the risk? How would the risk
impact our business?
What
strategic
initiatives
could the
risk impact?
What
performance
indicators
would the
risk impact?
Ineffective business
execution
• We may be unable to effectively execute
our key business strategies, which are
designed to maintain our leading positions
in most of our markets, or to improve
performance in some areas where growth
has moderated because of cyclical
headwinds or changing market dynamics
• Entering into new strategic partnerships or
acquiring new businesses may not produce
the desired financial or operating results
• Failure to successfully
implement our key business
strategies could have a
materially adverse effect on our
ability to achieve our revenue
or growth targets
• Poorly executed business
acquisitions or partnerships
could result in material loss
of business, increased costs,
reduced revenue, substantial
legal liability, regulatory
enforcement actions or
significant harm
to our reputation
F, D, S, O, R EBIT and ROCE
Adverse and
unpredictable business
and financial markets
• Exposure to adverse market conditions
triggered by global, regional or country-
level economic or social events
• The Group is subject to evolving and
complex tax laws and interpretations which
may be subject to significant change. This
may lead to increased effective tax rates in
future and uncertainty in the application
of these laws may also result in different
outcomes to the amounts provided
• We present our financial statements in US
dollars. However, we transact business in a
number of currencies. Changes in the US
dollar relative to our other currencies could
impact our financial results
• Economic slowdown in
our markets could result
in sluggish demand for
our products and services,
affecting our operations and
profitability
• Net income could be reduced
and tax payments increased
as a result of settlement
of historic tax positions or
increases in our effective
tax rates
• We benefit from the
strengthening of currencies
relative to the US dollar and
are adversely affected by
the weakening of currencies
relative to it
D, S, R Profit before tax
and EBIT
Business conduct risk • Inappropriate execution of our business
strategies or activities could adversely
affect our clients, consumers or
counterparties
• Clients could receive the
wrong products or not have
access to the right products,
resulting in material loss
of business, substantial
legal liability, regulatory
enforcement actions or
significant harm to our
reputation
F, D, S, O. R EBIT and ROCE
Strategic report •