Dollar General 2004 Annual Report Download - page 14

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12
The Dollar General Literacy Foundation
Building upon our belief that literacy is the foundation upon which all other success is built, Dollar General’s efforts
to empower others through literacy remain a key component of our corporate strategy and our commitment to
“Serving Others.”
While many things have changed since Dollar General was founded in 1939, the need for literacy assistance in the United
States has remained constant. According to the most recent National Adult Literacy Survey, over 40 million adults in the
United States can’t read well enough to complete a job application or read a book to their children.
For these individuals whose life challenges prevented them from learning to read well, for their families and for the youth
of our nation, we continue our fight against illiteracy.
2004 Highlights:
• In partnership with ProLiteracy America, Dollar General provided more than 8,700 literacy referrals to adults wanting
to learn to read, receive their GED or learn to speak and read English.
• Dollar General initiated a partnership with Reading is Fundamental, which includes a commitment to provide over
$430,000 in funding and more than 58,000 books to more than 20,000 children across the nine states where we
operate our distribution centers and Store Support Center.
• In collaboration with ProLiteracy America, Literacy USA, the Commission on Adult Basic Education and the American
Library Association, Dollar General funded efforts to research referral effectiveness and increase referral initiatives
among the national literacy programs. Additionally, Dollar General funded research efforts to determine best practices
for reducing the wait time for students wishing to enter an adult literacy program.
• Recognizing that parents are a child’s first and most important teachers, a partnership was developed with Parents
as Teachers to expand their Knowledge Path Early Literacy
Program across Dollar General’s operating area.
• Dollar General awarded grants to 795 nonprofit organizations
serving more than 60,000 individuals and families
across our 30-state market area.
• Our customers and
employees contributed
more than $2.5 million
to the advancement
of literacy through
our in-store Literacy
Foundation cash
cube program.
For more information about
Dollar General’s charitable
efforts and the Dollar
General Literacy Foundation,
please visit our Web site at
www.dollargeneral.com.