Dollar General 2004 Annual Report Download - page 11

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Our Merchandise Dollar General’s strategy includes providing a dependable selection of the most popular
national brands of highly consumable items, including home cleaning and paper products, food, snacks, and health and
beauty items, at highly competitive prices, while also offering high quality private label merchandise. Many customers
also depend on Dollar General’s focused selection of housewares and basic clothing, including leading national brands
of socks and underwear, our always current 2/$1 greeting cards, and gift wrap, stationery and seasonal items.
Refrigerated Items and EBT By the end of 2004, 92% of all Dollar General stores were equipped
with refrigerated coolers, filled with frequently purchased items including milk, dairy products, eggs, luncheon meats
and selected frozen foods. Again, awareness of our target customers’ basic needs has provided an avenue for growth
at Dollar General. Response to refrigerated food items in our stores has been very positive, and we are continually
reviewing our selection of refrigerated foods to ensure we respond to our customers’ needs. Recognizing the needs
of the low-income consumer, Dollar General took another very important step toward serving its
customers better in 2004. In stores with coolers, customers are able to use their EBT
cards, or food stamps, to pay for their food purchases.
Dollar General Market In 2003, Dollar General began testing a new
concept, the Dollar General Market. With everything a traditional Dollar General store
carries, as well as an expanded food section, including fresh produce and meat, the
Dollar General Market fulfills our typical customer’s weekly shopping needs in one
stop. In addition to convenience and value, the Dollar General Market is a fun place
to shop with additional space allocated to seasonal merchandise, electronics, maga-
zines, home products and more.
Dollar General Corporation 9