Avis 2014 Annual Report Download - page 17

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The graphs below present the approximate composition of North America Budget System revenue and Global
Budget System revenue in 2014:
Composition of
North America Budget System Revenue
Composition of
Global Budget System Revenue
In 2014, Budget derived approximately $445 million and $1.2 billion (or 27% and 73%) of its vehicle rental
revenue from commercial and leisure customers, respectively, and $1.2 billion and $413 million (or 75% and 25%)
of its vehicle rental revenue from customers renting at airports and locally, respectively. Budget’s European
revenues increased $51 million (or 26%) in 2014.
Budget offers its customers several products and programs similar to Avis, such as portable GPS navigation units,
roadside assistance, electronic toll collection, emailed receipts and refueling options, as well as special rental
rates for frequent renters and Budget’s Fastbreak service, an expedited rental service for frequent travelers.
In 2014, Budget received numerous awards, including an award for its loyalty program, Unlimited Budget®, which
was selected by Travel Weekly as a 2014 Gold Magellan Award Winner, for having one of the best loyalty
programs in the travel industry.
Zipcar
Founded in 2000, Zipcar operates the world’s leading membership-based car sharing network that provides
“wheels when you want them” to over 915,000 members, also known as “Zipsters,” in 30 major metropolitan areas
and over 400 college campuses in the United States, Canada and Europe. Zipcar provides its members self-
service vehicles in reserved parking spaces located in residential neighborhoods, business districts, college
campuses, business office complexes and airports.
Our members may reserve vehicles by the hour or by the day at rates that include gasoline, insurance and other
costs associated with vehicle ownership, and they can make their reservations through Zipcar’s reservation
system, which is available by phone, Internet or through the Zipcar application on their smartphone. Our members
generally have the flexibility to choose from over 25 makes and models of Zipcar vehicles that they want
depending on their specific needs and desires for each trip and the available Zipcars in their neighborhoods. The
flexibility and affordability of our service, as well as broader consumer trends toward responsible and sustainable
living, provide a significant platform for future growth.
Prior to our acquisition of Zipcar in March 2013, Zipcar designed its operations to be scalable through a
distributed self-service fleet of vehicles. We continue to make substantial investment in refining, innovating and
improving Zipcar’s operations and fleet management systems and integrating certain elements of Zipcar’s
operations and fleet into our business. We believe that the experience that we have gained and continue to
accumulate while scaling and operating our network is a key advantage, informing our decisions regarding our
existing operations and services as well as our plans for expansion.
Zipcar offers its members the freedom of on-demand access to a fleet of vehicles at any hour of the day or night,
in their neighborhood or in any of our Zipcar cities and locations, without the costs or hassles of vehicle
ownership. Benefits to members include:
•Cost-effective alternative to car ownership - Members pay for time they reserve the vehicle and have no
responsibility for the additional costs and hassles associated with car ownership, including parking,
gasoline, taxes, registration, insurance, maintenance and lease payments.