Avis 2014 Annual Report Download - page 12

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5
The following table presents key operating metrics for each of our three reporting segments:
Total 2014 Rental
Days
Average 2014 Time
and Mileage (“T&M”)
Revenue per Day
Average 2014 Rental
Fleet Size
North America 95 million $41.33 369,000
International 37 million $41.34 144,000
Truck Rental 4 million $78.15 22,000
136 million 535,000
________
Note: Figures exclude Zipcar.
The following graphs present the composition of our rental days and our average rental fleet in 2014, by segment:
Composition of
2014 Rental Days
Composition of
2014 Rental Fleet
Financial data for our segments and geographic areas are reported in Note 19—Segment Information to our
Consolidated Financial Statements included in Item 8 of this Annual Report on Form 10-K.
OUR STRATEGY
Our objective is to focus on strategically accelerating our growth, strengthening our global position as a leading
provider of vehicle rental services, continuing to enhance our customers’ rental experience, and controlling costs
and driving efficiency throughout the organization. We expect to achieve our goals by focusing our efforts on the
following core strategic initiatives:
•Strategically Accelerate Growth. We have pursued and will continue to pursue numerous opportunities
intended to increase our revenues and make disproportionate contributions to our earnings. For instance:
We are focused on promoting car class upgrades, adjusting our mix of vehicles to match
customer demand, growing our rentals to small-business and international travelers, increasing
the number of rentals that customers book through our own websites, increasing the proportion of
transactions in which customers prepay us, and expanding our ancillary revenues derived from
offering additional ancillary products and services to the rental transactions of an increasing
percentage of our customers. We believe these efforts will each not only generate incremental
revenue, but also add to profitability.
We are focused on yield management and pricing optimization in an effort to increase the rental
fees we earn per rental day. We have implemented, and plan to continue to implement, new
technology systems that strengthen our yield management and enable us to tailor our product
and price offerings not only to meet our customers’ needs, but also in response to actions taken
by our competitors. We expect to continue to adjust our pricing to bolster profitability and match
changes in demand.
We see significant growth opportunities related to our Zipcar brand. We expect to increase our