U-Haul 2009 Annual Report Download - page 8

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4
Additionally, we offer moving and storage protection packages such as Safemove and Safetow, providing moving
and towing customers with a damage waiver, cargo protection and medical and life coverage, and Safestor,
protecting storage customers from loss on their goods in storage. For our customers who desire additional coverage
over and above the standard Safemove protection, we also offer our Super Safemove product. This package provides
the rental customer with a layer of primary liability protection.
Our eMove web site, eMove.com, is the largest network of customers and independent businesses in the self-
moving and self-storage industry. The eMove network consists of channels where customers, businesses and service
providers transact business. The eMove Moving Help marketplace connects “do-it-yourself” movers with
independent service providers to assist movers pack, load, unload, clean, drive and other services. Thousands of
independent service providers already participate in the eMove network.
Through the eMove Storage Affiliate Program, independent storage businesses can join the world’s largest self
storage reservation system. Self-storage customers making a reservation through eMove can access all of the U-Haul
self-storage centers and all of our independent storage affiliate partners for even greater convenience to meet their
self-storage needs.
Description of Operating Segments
AMERCO currently has three reportable segments. They are Moving and Storage (AMERCO, U-Haul and
Amerco Real Estate Company (“Real Estate”)), Property and Casualty Insurance and Life Insurance. SAC Holding
II Corporation and its subsidiaries (“SAC Holding II”) was a reportable segment through October 2007. Refer to
Note 2 Principles of Consolidation of the Notes to Consolidated Financial Statements.
Financial information for each of our operating segments is included in the Notes to Consolidated Financial
Statements as part of Item 8: Financial Statements and Supplementary Data of this report.
Moving and Storage Operating Segment
Our Moving and Storage operating segment consists of the rental of trucks, trailers, specialty rental items and self-
storage spaces primarily to the household mover as well as sales of moving supplies, towing accessories and
propane. Operations are conducted under the registered trade name U-Haul® throughout the United States and
Canada.
Net revenue from our Moving and Storage operating segment was approximately 91.4%, 90.6% and 89.9% of
consolidated net revenue in fiscal 2009, 2008 and 2007, respectively.
During fiscal 2009, the Company placed over 21,000 new trucks in service. These replacements were a
combination of U-Haul manufactured vehicles and purchases. Typically as new trucks are added to the fleet, the
Company removes older trucks from the fleet. The total number of rental trucks in the fleet increased during fiscal
2009 as we reduced the number of trucks removed from the fleet for retirement and sale.
Within our truck and trailer rental operation we are focused on expanding our independent dealer network to
provide added convenience for our customers. U-Haul has approximately 14,400 dealers which are independent
businesses, and are exclusive to U-Haul. U-Haul maximizes vehicle utilization by effective distribution of the truck
and trailer fleets among the over 1,400 Company operated centers and approximately 14,400 independent dealers.
Utilizing its proprietary reservations management system, the Company’s centers and dealers electronically report
their inventory in real-time, which facilitates matching equipment to customer demand. Approximately 56% of all
U-Move rental revenue originates from the Company operated centers.
At our owned and operated retail centers we have implemented several customer service initiatives. These
initiatives include improving management of our rental equipment to provide our retail centers with the right type of
rental equipment, at the right time and at the most convenient location for our customers, effective marketing of our
broad line of self-moving related products and services, maintaining longer hours of operation to provide more
convenience to our customers, and increasing staff by attracting and retaining “moonlighters” (part-time U-Haul
employees with full-time jobs elsewhere) during our peak hours of operation.
Our self-moving related products and services, such as boxes, pads and insurance, helps our customers have a
better moving experience and helps them protect their belongings from potential damage during the moving process.
We are committed to providing a complete line of products selected with the “do-it-yourself” moving and storage
customer in mind.