Square Enix 2012 Annual Report Download - page 27

Download and view the complete annual report

Please find page 27 of the 2012 Square Enix annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 64

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64

25
4. Strategic Outlook, Issues Facing Management and
Future Direction
Management’s key task is to ensure growth in the Group in the
medium and long term, maintaining profitability through the creation
of advanced, high-quality content and services. As the development
and popularization of information technology (IT) and network
environments rapidly advance, these trends are boosting demand
for network-compliant entertainment, ensuring access to a broader
range of content via devices with multiple functions, and leading to
other key changes that are transforming the environment in which
users enjoy the Group’s content. This necessitates a more diverse
Millions of yen
Years ended/
ending March 31
2004
actual
2005
actual
2006
actual
2007
actual
2008
actual
2009
actual
2010
actual
2011
actual
2012
actual
2013
forecast
Net sales ¥63,202 ¥73,864 ¥124,473 ¥163,472 ¥147,516 ¥135,693 ¥192,257 ¥125,271 ¥127,896 ¥165,000
Operating income 19,398 26,438 15,470 25,916 21,520 12,277 28,235 7,325 10,713 15,000
Recurring income 18,248 25,901 15,547 26,241 18,864 11,261 27,822 5,390 10,297 15,000
Net income (loss) 10,993 14,932 17,076 11,619 9,196 6,333 9,509 (12,043) 6,060 9,000
business model tailored to user needs. Amid such large structural
shifts in the digital entertainment industry, the Group will strive to
respond to these changes, and has adopted a medium- to long-term
management strategy that focuses on pioneering a new era in
digital entertainment.
The Group’s key challenges are to expand operations overseas
and to provide a diverse range of entertainment content and
services that meet user needs, while recruiting and training a
workforce that can achieve such goals.
The Group’s operating forecast for the fiscal year ending March 31,
2013 is as follows (as of June 30, 2012).